Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
26 of 30 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $6.99 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ulta Beauty$2.50 less (36%)Matches: Same cool undertoneClaims a blurring effect
Differences: Natural rather than matte finishLight rather than medium coverage
Close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$4.49View at Ulta BeautyUlta Beauty(product price)Costs $45.01 moreMatches: Very close colourSame matte finishClaims 12-hour wear
Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin
Retailer shade note: deepest with rich neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $42.01 moreMatches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNot marketed for combination/dry/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/dry/normal/oily skin
Retailer shade note: deep cocoa, rich undertones
Medium confidence· Digital match
Ogee Complexion Perfecting Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: Slightly lighterNot marketed for combination/dry/sensitive skinContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonWalmartCosts $6.49 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Slightly deeperFull rather than medium coverage
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartSephoraCosts $27.01 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishNot marketed for combination/dry/normal/oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination/dry/normal/oily skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraSephoraCosts $51.01 moreMatches: Similar undertone (neutral vs cool)Same matte finishSame medium coverage
Differences: Not marketed for dry/sensitive skinContains listed fragrance
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Rich, neutral cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyMacy's$58View at Macy'sUlta Beauty(product price)Costs $7 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Slightly deeperNatural rather than matte finish
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $11.50 moreMatches: Similar undertone (neutral vs cool)Claims a skin-like finishClaims a blurring effect
Differences: Slightly deeperNatural rather than matte finishBuildable rather than medium coverage
Slight colour difference · Natural · Buildable coverage
Ingredients (not scored): 30% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage
Retailer shade note: rich with cool neutral undertone
Medium confidence· Digital match
Milani Conceal + Perfect Blur Out Skin Tint Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $18.49 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.01 moreMatches: Similar undertone (neutral vs cool)Same matte finish
Differences: Slightly deeperFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage
Retailer shade note: dark or deep skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $12 moreMatches: Claims 32-hour wearClaims transfer resistanceClaims colour stability
Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage
Close colour · Natural · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $17.01 moreMatches: Claims a lightweight feelAdds SPF 30
Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $45.01 moreMatches: Same matte finishSame medium coverageClaims 36-hour wear
Differences: Neutral rather than cool undertoneNot marketed for normal/sensitive skin
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for normal/sensitive skin
Retailer shade note: deepest with rich neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonSephoraCosts $33.01 moreMatches: Same matte finishSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skinContains drying alcohol
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta BeautyCosts $35.01 moreMatches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage
Retailer shade note: cool undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Same matte finishClaims a skin-like finishClaims long-wearing
Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than medium coverage
Retailer shade note: deep brown with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $62.01 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $7.01 moreMatches: Same matte finishSame medium coverageClaims a blurring effect
Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Not marketed for dry/sensitive skin
Retailer shade note: deep rich espresso with neutral undertone
Medium confidence· Digital match
NYX Professional Makeup Bare With Me Blur Tint Foundation
Every store that sells this shade · prices as last checked
Target$13.99View at TargetUlta Beautyfrom $14 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $7.96 moreMatches: Same matte finishAdds SPF 15
Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for combination/oily/sensitive skin
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for combination/oily/sensitive skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$14.95View at Ulta BeautyUlta Beauty(product price)Costs $7.51 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Full rather than medium coverage
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Walmart$13.48View at WalmartTarget$13.69View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $39.91 moreMatches: Same matte finishClaims a blurring effectClaims long-wearing
Differences: Noticeably different swatch colourSlightly lighterBuildable rather than medium coverage
Slight colour difference · Matte · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Buildable rather than medium coverage · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18.01 moreMatches: Same matte finishClaims 24-hour wearClaims transfer resistance
Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1.01 moreMatches: Same matte finish
Differences: Noticeably different swatch colourSlightly deeperOlive rather than cool undertone
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Olive rather than cool undertone · Full rather than medium coverage
Retailer shade note: dark or deep skin tones with an olive undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyShowing 12 of 24 matches
The closest shade to Essence Foundation Stick 370 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
53 Deep Neutral
$32
Deep
$12
61N espresso neutral
$32
Chocolate Chip 8.7 Red
$31
4N78
$35
NC65
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 50C Ebony, against Essence Foundation Stick in 370. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation in 50C Ebony.
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 580C, against Essence Foundation Stick in 370. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 580C.
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation 50C Ebony
SephoraYour shade $6.99 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 580C
SephoraYour shade $6.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
