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Foundation Stick 370 dupes and alternatives Essence

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free9No drying alcohol16Vegan5Cruelty-free5Oil-free0With SPF5Mineral1

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17 of 30

Only showing matches made for normal skin, with full coverage.

  • 2 matches have no skin type listed and are not shown.

Closest shade matchClosest overall alternative: L.A. Girl Pro.Matte Foundation Ebony

The equivalent shade and the most similar foundation overall.

Your shade
Essence
370Change shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Medium coverage
The match
L.A. Girl
Ebony
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
91
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
92out of 100
Colour
93
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$9.49CVSCVS
Costs $2.50 more

Your shade $6.99 at Ulta Beauty

CVSView at CVS

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    580C
    Shade match 89
    $69SephoraSephoraCosts $62.01 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Slightly deeperFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Estée Lauder

    Double Wear Stay-in-Place Matte Powder Foundation

    9N1 Ebony
    Shade match 87
    $52Ulta BeautyUlta Beauty(product price)Costs $45.01 more

    Matches: Very close colourSame matte finishClaims 12-hour wear

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deepest with rich neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Rich Espresso
    Shade match 80
    $13.48WalmartWalmartCosts $6.49 more

    Matches: Same cool undertoneSame matte finishClaims a blurring effect

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  4. #5 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F17.7NC
    Shade match 72
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Similar undertone (neutral vs cool)Same matte finish

    Differences: Slightly deeperFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with a neutral cool undertone

    Medium confidence· Digital match

    View match
  5. #6 · TIRTIR

    Mask Fit Red Cushion

    51N FUDGE
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    67
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  6. #7 · L.A. Girl

    Pro.Matte Foundation

    Espresso
    Shade match 68
    $9Ulta BeautyUlta Beauty(product price)Costs $2.01 more

    Matches: Same matte finishClaims long-wearing

    Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. #8 · L.A. Girl

    Pro.Matte Foundation

    Chestnut
    Shade match 68
    $9.49CVSCVSCosts $2.50 more

    Matches: Similar undertone (neutral vs cool)Same matte finishClaims long-wearing

    Differences: Noticeably different swatch colourSlightly lighterFull rather than medium coverage

    Score details
    Shade match
    68
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #9 · TIRTIR

    Mask Fit Red Cushion

    55N ESPRESSO
    Shade match 64
    $25Ulta BeautyUlta Beauty(product price)Costs $18.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Slightly deeperNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    64
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  9. #10 · BLK/OPL

    TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

    Ebony Brown
    Shade match 65
    $14.95Ulta BeautyUlta BeautyCosts $7.96 more

    Matches: Same matte finishAdds SPF 15

    Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for combination/oily/sensitive skin

    Score details
    Shade match
    65
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    40

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for combination/oily/sensitive skin

    Medium confidence· Digital match

    View match
  10. #11 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    570N
    Shade match 66
    $69SephoraSephoraCosts $62.01 more

    Matches: Same matte finishClaims 24-hour wearClaims transfer resistance

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    66
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #12 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPN2 Chestnut
    Shade match 67
    $40Ulta BeautyUlta Beauty(product price)Costs $33.01 more

    Matches: Same matte finishClaims a skin-like finishClaims long-wearing

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneFull rather than medium coverage

    Score details
    Shade match
    67
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Full rather than medium coverage

    Retailer shade note: deep brown with neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · Revolution Beauty

    Conceal & Define Soft Matte Full Coverage Foundation

    F18NW
    Shade match 59
    $8Ulta BeautyUlta Beauty(product price)Costs $1.01 more

    Matches: Same matte finish

    Differences: Noticeably different swatch colourSlightly deeperOlive rather than cool undertone

    Score details
    Shade match
    59
    Finish & visual result
    91
    Wear & performance
    50
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Olive rather than cool undertone · Full rather than medium coverage

    Retailer shade note: dark or deep skin tones with an olive undertone

    Medium confidence· Digital match

    View match
  13. #14 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    545 Ebony
    Shade match 72
    $18.99Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Claims 32-hour wearClaims transfer resistanceClaims colour stability

    Differences: Slightly deeperNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    72
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #15 · Live Tinted

    HUESTICK Complexion Stick

    01 Deep
    Shade match 69
    $42Ulta BeautyUlta BeautyCosts $35.01 more

    Matches: Same cool undertoneSame matte finishClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly deeperFull rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Full rather than medium coverage

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  15. #16 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Ebony Brown
    Shade match 65
    $14.50Ulta BeautyUlta Beauty(product price)Costs $7.51 more

    Matches: Same matte finishClaims a blurring effectClaims long-wearing

    Differences: Noticeably different swatch colourFull rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage

    Medium confidence· Digital match

    View match
  16. #17 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 71
    $24Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Claims a lightweight feelAdds SPF 30

    Differences: Slightly deeperNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 16 matches

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 370 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    53 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 53 Deep Neutral

    • Very close colour
    • Very deep · Neutral undertone

    $32

    SephoraView at Sephora
  2. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Slight colour difference
    • Very deep

    $12

    Ulta BeautyView at Ulta Beauty
  3. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Slight colour difference
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Slight colour difference
    • Very deep · Neutral · neutral pink undertone

    $35

    SephoraView at Sephora
  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Slight colour difference
    • Rich deep · Neutral undertone

    $30

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L.A. Girl Pro.Matte Foundation in Ebony, against Essence Foundation Stick in 370. Every attribute compared, with its share of the score.

ComparedYour shade370Closest matchEbonyScore
Shade match55% of overall92
Colour93#4e3b35#4f3a31Very close colourColour difference 1.7 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.3
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveCombination, normal, oilyBoth marketed for combination/​normal/​oily skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L.A. Girl Pro.Matte Foundation in Ebony.

Same or better

  • Very close colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Full rather than medium coverage
  • Claims long-wearing

Different

  • Not marketed for dry/sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy Ebony

Best price
$9.49CVSCVS
Costs $2.50 more

Your shade $6.99 at Ulta Beauty

CVSView at CVS

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.