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Foundation Stick 380 dupes and alternatives Essence

Rich deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, in liquid form, without talc.

  • 8 matches have no formulation listed and are not shown.
  • 2 matches have no skin type listed and are not shown.

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 70 Venice

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
380Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Tower 28 Beauty
70 Venice
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Light coverage
Shade match
82out of 100
Colour
71
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $25.01 more

Your shade $6.99 at Ulta Beauty

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 17.5

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
380Change shade
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Medium coverage
The match
Hourglass
17.5
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
72out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
70
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Best price
$60SephoraSephora
Costs $53.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 380 (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC65

    • Very close colour
    • Rich deep · Neutral undertone

    $30

  2. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Close colour
    • Rich deep · Neutral undertone

    $32

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17 Deep

    • Slight colour difference
    • Rich deep · Neutral undertone

    $36

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Slight colour difference
    • Rich deep · Neutral undertone

    $34

  5. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Slight colour difference
    • Rich deep · Neutral undertone

    $11.99

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Slight colour difference
    • Rich deep · Neutral · neutral pink undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 70 Venice, against Essence Foundation Stick in 380. Every attribute compared, with its share of the score.

ComparedYour shade380Closest shade match70 VeniceScore
Shade match55% of overall82
Colour71#3e2f2b#493028Close colourColour difference 4.8 (0 is identical)
Depth96Rich deepRich deepSameDepth difference: 2.3
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 69/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 70 Venice.

Same or better

  • Same neutral undertone
  • Light rather than medium coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Claims a lightweight feel
  • Adds SPF 30

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapUnknown-based vs water-based; silicone moderate vs moderate

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 17.5, against Essence Foundation Stick in 380. Every attribute compared, with its share of the score.

ComparedYour shade380Closest overall alternative17.5Score
Shade match55% of overall79
Colour66#3e2f2b#462f22Slight colour differenceColour difference 5.5 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.1
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 72/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 17.5.

Same or better

  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 70 Venice

Best price
$32SephoraSephora
Costs $25.01 more

Your shade $6.99 at Ulta Beauty

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 17.5

Best price
$60SephoraSephora
Costs $53.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.