Foundation Stick 400 dupes and alternatives Essence
Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in stick form, without talc or silicones.
- 12 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Skin Tint Stick RICH 3
The equivalent shade and the most similar foundation overall.

- Overall match
- 66out of 100
- Shade (Shade match)
- 86
- Finish (Finish & visual result)
- 43
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 40
- Shade match
- 86out of 100
- Colour
- 92
- Depth
- 100
- Undertone
- 65
Your shade $6.99 at Ulta Beauty
Where to buy RICH 3
MAC Cosmetics Studio Radiance Skin Tint Stick
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 400 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
63N espresso neutral
Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral
- Slight colour difference
- Rich deep · Cool undertone
$32

NW65
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65
- Slight colour difference
- Rich deep · Cool undertone
$30

Chocolate Chip 8.7 Red
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red
- Nearest in this range
- Rich deep · Cool undertone
$31
30NC
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC
- Nearest in this range
- Rich deep · Neutral · neutral pink undertone
$30
17.5 Deep
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep
- Slight colour difference
- Rich deep · Warm undertone
$36

54 Deep Neutral
Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral
- Nearest in this range
- Rich deep · Neutral undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
MAC Cosmetics Studio Radiance Skin Tint Stick in RICH 3, against Essence Foundation Stick in 400. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To MAC Cosmetics Studio Radiance Skin Tint Stick in RICH 3.
Same or better
- Very close colour
- Light rather than medium coverage
- Claims a skin-like finish
- Claims 24-hour wear
- Claims transfer resistance
- Claims not settling into lines
Different
- Neutral rather than cool undertone
- Radiant finish instead of matte
- Not marketed for combination/oily/sensitive skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Where to buy RICH 3
Your shade $6.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.