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Foundation Stick 400 dupes and alternatives Essence

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol5Vegan3Cruelty-free1Oil-free2With SPF2Mineral2

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Only showing matches in liquid form.

  • 12 matches have no formulation listed and are not shown.

Closest shade match: Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 11N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
400Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Anastasia Beverly Hills
11N
Depth and undertone: Rich deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
85out of 100
Colour
90
Depth
97
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $42.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 40

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
400Change shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
The match
Urban Decay
40
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
76out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $33.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    40N
    Overall 71
    $24SephoraSephoraCosts $17.01 more

    Matches: Same medium coverageClaims long-wearingClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    10.5N
    Overall 67
    $49SephoraSephoraCosts $42.01 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    73
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: ultra deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  3. #5 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    10N
    Overall 67
    $49SephoraSephoraCosts $42.01 more

    Matches: Same matte finishClaims a skin-like finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    71
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW65
    Overall 67
    $39SephoraSephoraCosts $32.01 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Noticeably different swatch colourFull rather than medium coverageNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    67
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    40

    Visibly different colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Full rather than medium coverage · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very rich with red undertones

    Medium confidence· Digital match

    View match
  5. #7 · Gucci

    24 Hour Full Coverage Luminous Matte Finish Foundation

    580C
    Overall 68
    $69SephoraSephoraCosts $62.01 more

    Matches: Same cool undertoneSame matte finishClaims 24-hour wear

    Differences: Noticeably different swatch colourSlightly lighterFull rather than medium coverage

    Score details
    Shade match
    65
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Deep Cool
    Overall 63
    $39SephoraSephoraCosts $32.01 more

    Matches: Same cool undertoneClaims long-wearingAdds SPF 50

    Differences: Noticeably different swatch colourNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    64
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Visibly different colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Natural rather than matte finish · Full rather than medium coverage · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Face Tape Full Coverage Foundation

    64W espresso warm
    Overall 64
    $42SephoraSephoraCosts $35.01 more

    Matches: Same matte finishClaims a blurring effectClaims 12-hour wear

    Differences: Slightly warmer undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    62
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: very deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  8. #10 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    38
    Overall 63
    $40SephoraSephoraCosts $33.01 more

    Matches: Same matte finishSame medium coverageClaims a blurring effect

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    58
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    60

    Visibly different colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 400 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Slight colour difference
    • Rich deep · Cool undertone

    $30

    SephoraView at Sephora
  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Nearest in this range
    • Rich deep · Cool undertone

    $31

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Nearest in this range
    • Rich deep · Neutral · neutral pink undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Slight colour difference
    • Rich deep · Warm undertone

    $36

    SephoraView at Sephora
  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    54 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 54 Deep Neutral

    • Nearest in this range
    • Rich deep · Neutral undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 11N, against Essence Foundation Stick in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest shade match11NScore
Shade match55% of overall85
Colour90#37292b#3f2f30Very close colourColour difference 2.3 (0 is identical)
Depth97Rich deepRich deepSameDepth difference: 1.7
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 74/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation in 11N.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Neutral rather than cool undertone
  • Not marketed for dry/sensitive skin
  • Contains alcohol

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 40, against Essence Foundation Stick in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest overall alternative40Score
Shade match55% of overall82
Colour70#37292b#32201cClose colourColour difference 4.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 76/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 40.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Claims a blurring effect
  • Claims long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Not marketed for dry/sensitive skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation 11N

Best price
$49SephoraSephora
Costs $42.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 40

Best price
$40SephoraSephora
Costs $33.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.