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Foundation Stick 40 dupes and alternatives Essence

Very fair · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free0No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, in liquid form, without coconut oil.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Dior Forever Skin Wear Blurring Natural Matte Foundation 0CR Cool Rosy

The equivalent shade and the most similar foundation overall.

Your shade
Essence
40Change shade
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Dior
0CR Cool Rosy
Depth and undertone: Very fair · Cool · rosy
Finish and coverage: Matte · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
92out of 100
Colour
88
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$60SephoraSephora
Costs $53.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 40 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cream Puff

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff

    • Very close colour
    • Very fair · Cool · rosy undertone

    $36

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Stone 1.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3

    • Very close colour
    • Very fair · Cool · pink undertone

    $39

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Affogato

    NARS Radiant Creamy Concealer, shade Affogato

    • Very close colour
    • Very fair · Cool undertone

    $36

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    12B fair beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

    SephoraView at Sephora
  6. Maybelline Fit Me Natural Finish Concealer

    010 Fair

    Maybelline Fit Me Natural Finish Concealer, shade 010 Fair

    • Looks identical
    • Very fair

    $10.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dior Forever Skin Wear Blurring Natural Matte Foundation in 0CR Cool Rosy, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.

ComparedYour shade40Closest match0CR Cool RosyScore
Shade match55% of overall92
Colour88#fdd7c4#f3d3bfVery close colourColour difference 2.5 (0 is identical)
Depth95Very fairVery fairSameDepth difference: 2.8
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Cool · rosyCool · rosySamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared40
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Wear Blurring Natural Matte Foundation in 0CR Cool Rosy.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims 24-hour wear

Different

  • Not marketed for normal/sensitive skin
  • Fragrance is listed in the formula
  • Contains alcohol

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Where to buy 0CR Cool Rosy

Best price
$60SephoraSephora
Costs $53.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.