Foundation Stick 40 dupes and alternatives Essence
Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 4 applied
Coverage
- Light0
- Light to medium0
- Medium2
- Full8
- Buildable4
Formulation
- Liquid0
- Stick0
- Powder1
- Cushion0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 31 matches
Only showing matches with medium coverage, with a matte finish, without talc or alcohol denat.
- 2 matches have no finish listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade match: Natasha Denona HY-GLAM Powder Foundation RN1
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 99out of 100
- Colour
- 99
- Depth
- 99
- Undertone
- 100
Your shade $6.99 at Ulta Beauty · product price; shade not separately priced
Where to buy RN1
Natasha Denona HY-GLAM Powder Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Charlotte Tilbury Airbrush Flawless Foundation 2 Cool
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

- Overall match
- 82out of 100
- Shade (Shade match)
- 93
- Finish (Finish & visual result)
- 79
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 100
Your shade $6.99 at Ulta Beauty
Where to buy 2 Cool
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Essence Foundation Stick 40 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Cream Puff
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cream Puff
- Very close colour
- Very fair · Cool · rosy undertone
$36
2C
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C
- Very close colour
- Very fair · Cool undertone
$30
Stone 1.3
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Stone 1.3
- Very close colour
- Very fair · Cool · pink undertone
$39
Affogato
12B fair beige
Tarte Shape Tape Full Coverage Matte Concealer, shade 12B fair beige
- Very close colour
- Very fair · Cool · pink undertone
$32
010 Fair
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Natasha Denona HY-GLAM Powder Foundation in RN1, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Natasha Denona HY-GLAM Powder Foundation in RN1.
Same or better
- Near-identical swatch colour
- Same cool undertone
- Same matte finish
- Same medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims a lightweight feel
Different
- Not marketed for dry/normal/oily/sensitive skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Charlotte Tilbury Airbrush Flawless Foundation in 2 Cool, against Essence Foundation Stick in 40. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Charlotte Tilbury Airbrush Flawless Foundation in 2 Cool.
Same or better
- Very close colour
- Same cool undertone
- Same matte finish
- Same medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims 24-hour wear
- Claims transfer resistance
- Claims colour stability
- Claims a lightweight feel
Different
- Runs slightly deeper
- Contains alcohol
Ingredients (information only, not scored)
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Natasha Denona HY-GLAM Powder Foundation RN1
Your shade $6.99 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Charlotte Tilbury Airbrush Flawless Foundation 2 Cool
Your shade $6.99 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.