Foundation Stick 70 dupes and alternatives Essence
Very fair · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Finish
- Matte0
- Natural1
- Radiant0
Formulation
- Liquid0
- Cream0
- Stick0
- Powder0
- Cushion0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches with light coverage, without talc or alcohol denat.
Closest shade matchClosest overall alternative: L.A. Girl Sheer Skin Tinted Foundation Ivory
The equivalent shade and the most similar foundation overall.
- Overall match
- 76out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 50
- Skin (Skin suitability)
- 50
- Shade match
- 91out of 100
- Colour
- 92
- Depth
- 96
- Undertone
- 85
Ulta BeautyYour shade $6.99 at Ulta Beauty
Where to buy Ivory
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyLooking for a concealer in your shade?
The closest shade to Essence Foundation Stick 70 (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
Tone 3.5 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W
- Very close colour
- Fair · Warm · peach undertone
$32
0W1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1
- Very close colour
- Fair · Warm undertone
$34
110N
Rare Beauty Liquid Touch Brightening Concealer, shade 110N
- Very close colour
- Very fair · Neutral · neutral golden undertone
$24
Almond
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond
- Very close colour
- Very fair · Warm · golden undertone
$36
110
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110
- Very close colour
- Very fair · Neutral · neutral golden undertone
$12.99
Light Ivory
CoverGirl TruBlend Undercover Concealer, shade Light Ivory
- Very close colour
- Very fair · Neutral · neutral golden undertone
$12.99
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L.A. Girl Sheer Skin Tinted Foundation in Ivory, against Essence Foundation Stick in 70. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L.A. Girl Sheer Skin Tinted Foundation in Ivory.
Same or better
- Very close colour
- Similar undertone (neutral vs warm)
- Light rather than medium coverage
- Claims a blurring effect
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Where to buy Ivory
Ulta BeautyYour shade $6.99 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.