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Foundation Stick 70 dupes and alternatives Essence

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in powder form, without talc.

  • 12 matches have no formulation listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Powder Plus Foundation N3

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
70Change shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
N3
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
92out of 100
Colour
93
Depth
99
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39Ulta BeautyUlta Beauty
Costs $32.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Laura Mercier Real Flawless Feather Matte Powder Foundation 1N Marzipan

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
70Change shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Medium coverage
The match
Laura Mercier
1N Marzipan
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Buildable coverage
Overall match
80out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
89
Wear (Wear & performance)
40
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$54Ulta BeautyUlta Beauty
Costs $47.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC10
    Shade match 88
    $39SephoraSephoraCosts $32.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneFull rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: very fair beige with neutral undertone for very fair skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 70 (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W

    • Very close colour
    • Fair · Warm · peach undertone

    $32

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

    SephoraView at Sephora
  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Powder Plus Foundation in N3, against Essence Foundation Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest shade matchN3Score
Shade match55% of overall92
Colour93#f9d4bd#f7d7c0Very close colourColour difference 1.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.9
Retailer descriptionFairVery fairSome differenceRetailer descriptions one depth band apart
Undertone85Warm · peachNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in N3.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Full rather than medium coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel

Different

  • Not marketed for dry/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs moderate
View full match

Why the closest overall alternative works

Laura Mercier Real Flawless Feather Matte Powder Foundation in 1N Marzipan, against Essence Foundation Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest overall alternative1N MarzipanScore
Shade match55% of overall85
Colour90#f9d4bd#f5d0beVery close colourColour difference 2.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.8
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65Warm · peachNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity40Not listed16-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Laura Mercier Real Flawless Feather Matte Powder Foundation in 1N Marzipan.

Same or better

  • Very close colour
  • Same matte finish
  • Buildable rather than medium coverage
  • Claims a blurring effect
  • Claims 16-hour wear
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs powder-based; silicone moderate vs high
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Powder Plus Foundation N3

Best price
$39Ulta BeautyUlta Beauty
Costs $32.01 more

Your shade $6.99 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Laura Mercier Real Flawless Feather Matte Powder Foundation 1N Marzipan

Match price
$54Ulta BeautyUlta Beauty
Costs $47.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.