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Foundation Stick 70 dupes and alternatives Essence

Very fair · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P1

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Essence
70Change shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Medium coverage
The match
Natasha Denona
P1
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $45.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F0.3W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Essence
70Change shade
Depth and undertone: Very fair · Warm · peach
Finish and coverage: Matte · Medium coverage
The match
Revolution Beauty
F0.3W
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Match price
$8Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W1 Warm Light
    Shade match 96
    $13.99Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    96
    Finish & visual result
    68
    Wear & performance
    50
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish

    Medium confidence· Digital match

    View match
  2. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 12
    Shade match 88
    $46.90Ulta BeautyUlta BeautyCosts $39.91 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    P 04
    Shade match 88
    $46.90Ulta BeautyUlta Beauty(product price)Costs $39.91 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Buildable rather than medium coverageContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Buildable rather than medium coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 85
    $54Ulta BeautyUlta Beauty(product price)Costs $47.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    18C Seashell
    Shade match 95
    $24Ulta BeautyUlta Beauty(product price)Costs $17.01 more

    Matches: Very close colourSame warm undertoneClaims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    95
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: light with peach undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $38.01 more

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneFull rather than medium coverageContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than warm undertone · Full rather than medium coverage · Contains drying alcohol

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  7. #9 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    14N Rosy Cheeks
    Shade match 92
    $24Ulta BeautyUlta BeautyCosts $17.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a lightweight feel

    Differences: Natural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    92
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage

    Retailer shade note: light neutral peach

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $52SephoraSephoraCosts $45.01 more

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Timeless Hydrating Foundation

    20B Light Beige
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $35.01 more

    Matches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  10. #12 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Milkshake 100B
    Shade match 91
    $37SephoraSephoraCosts $30.01 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect

    Differences: Natural rather than matte finishBuildable rather than medium coverageNot marketed for combination/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than medium coverage · Not marketed for combination/sensitive skin

    Retailer shade note: Ultra Fair skin with beige undertones

    Medium confidence· Digital match

    View match
  11. Shade match 87
    $44SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame medium coverageClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNot marketed for oily/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Not marketed for oily/sensitive skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  12. #14 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Fair Light 5 Neutral
    Shade match 88
    $41Ulta BeautyUlta Beauty(product price)Costs $34.01 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: fair light neutral

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 70 (Very fair · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W

    • Very close colour
    • Fair · Warm · peach undertone

    $32

  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    0W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 0W1

    • Very close colour
    • Fair · Warm undertone

    $34

  3. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  6. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P1, against Essence Foundation Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest shade matchP1Score
Shade match55% of overall98
Colour97#f9d4bd#f5d0b8Looks identicalColour difference 1.0 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 2.0
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · peachWarm · peachSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared50
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listed18-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, sensitiveBoth marketed for dry/​normal/​sensitive skin
Overall match 75/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in P1.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a blurring effect
  • Claims 18-hour wear
  • Claims not settling into lines

Different

  • Radiant finish instead of matte
  • Not marketed for combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs high

Why the closest overall alternative works

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F0.3W, against Essence Foundation Stick in 70. Every attribute compared, with its share of the score.

ComparedYour shade70Closest overall alternativeF0.3WScore
Shade match55% of overall97
Colour96#f9d4bd#f8d0b7Looks identicalColour difference 1.2 (0 is identical)
Depth97Very fairVery fairSameDepth difference: 1.7
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Warm · peachWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F0.3W.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Full rather than medium coverage

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy

Closest shade match

Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation P1

Best price
$52SephoraSephora
Costs $45.01 more

Your shade $6.99 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F0.3W

Match price
$8Ulta BeautyUlta Beauty
Costs $1.01 more

Your shade $6.99 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.