Very fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
Preferences
Avoid an ingredient
7 of 30 matches
Only showing matches with full coverage, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $6.99 at Ulta Beauty
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
WalmartCosts $4.98 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same matte finish
Differences: Full rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartSephoraCosts $35.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: fair to light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Full rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage
Retailer shade note: fair with pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Macy'sfrom $38 · product priceView at Macy'sUlta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $35.01 moreMatches: Same cool undertoneSame matte finishClaims a blurring effect
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$3.10 less (44%)Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims a blurring effect
Differences: Natural rather than matte finishFull rather than medium coverage
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyThe closest shade to Essence Foundation Stick 80 (Very fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 4.5 N
$32
3 Fair
$36
12B fair beige
$32
350 Bisque
$15.99
120C
200
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Face Tape Full Coverage Foundation in 12B Fair Beige, against Essence Foundation Stick in 80. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Face Tape Full Coverage Foundation in 12B Fair Beige.
3 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F0.5C, against Essence Foundation Stick in 80. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F0.5C.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Tarte Face Tape Full Coverage Foundation 12B Fair Beige
SephoraYour shade $6.99 at Ulta Beauty
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F0.5C
Ulta BeautyYour shade $6.99 at Ulta Beauty · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
