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Foundation Stick 90 dupes and alternatives Essence

Light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

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Only showing matches with full coverage, in gel form.

  • 2 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 FAIR IVORY

The equivalent shade and the most similar foundation overall.

Your shade
Essence
90Change shade
Depth and undertone: Light · Warm
Finish and coverage: Matte · Medium coverage
The match
CoverGirl
FAIR IVORY
Depth and undertone: Fair · Neutral
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
91
Wear (Wear & performance)
50
Skin (Skin suitability)
100
Shade match
81out of 100
Colour
86
Depth
88
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$15.13WalmartWalmart
Costs $8.14 more

Your shade $6.99 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Essence Foundation Stick 90 (Light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Warm Beige

    CoverGirl TruBlend Undercover Concealer, shade Warm Beige

    • Looks identical
    • Light · Warm undertone

    $12.99

  2. NARS Radiant Creamy Concealer

    Cannelle

    NARS Radiant Creamy Concealer, shade Cannelle

    • Very close colour
    • Light · Warm undertone

    $36

  3. Tarte Shape Tape Full Coverage Matte Concealer

    27H light-medium honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 27H light-medium honey

    • Close colour
    • Light · Warm · peach undertone

    $32

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    121

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 121

    • Close colour
    • Fair · Warm undertone

    $12.99

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.9

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.9

    • Close colour
    • Light · Warm · peach undertone

    $42

  6. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 3.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 3.5 W

    • Close colour
    • Fair · Warm · peach undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY, against Essence Foundation Stick in 90. Every attribute compared, with its share of the score.

ComparedYour shade90Closest matchFAIR IVORYScore
Shade match55% of overall81
Colour86#ebc1b1#f3ccbaVery close colourColour difference 2.9 (0 is identical)
Depth88LightFairCloseDepth difference: 5.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · none of 5 comparable50
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28 in FAIR IVORY.

Same or better

  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Adds SPF 28

Different

  • Runs slightly lighter
  • Neutral rather than warm undertone

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 28
OverlapUnknown-based vs silicone-based; silicone moderate vs high

Where to buy FAIR IVORY

Best price
$15.13WalmartWalmart
Costs $8.14 more

Your shade $6.99 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.