Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with warm, golden undertones
Matches: Near-identical swatch colour· Same full coverage· Both claim a blurring effect
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Looks identical · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: fair skin with a balance of warm & cool undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 24-hour wear
Differences: Slightly warmer undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
73
Wear & performance
72
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 0.5N (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer in Royal Icing 1.1 Neutral, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 0.5N. Every attribute compared, with its share of the score.
ComparedYour shade0.5NClosest shade matchRoyal Icing 1.1 NeutralHow they compareScore
Shade match55% of overall94
Colour60%90#edd5be#e7d3baVery close colourColour difference 2.3 (0 is identical)
Depth15%98Very fairFairCloseDepth difference: 1.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 84/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer in NC10, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 0.5N. Every attribute compared, with its share of the score.
ComparedYour shade0.5NClosest overall alternativeNC10How they compareScore
Shade match55% of overall92
Colour60%86#edd5be#f3d3baVery close colourColour difference 2.8 (0 is identical)
Overall match 85/100Shade match 92/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$3 less (8%)
