Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same natural finish· Same full coverage
Differences: Slightly lighter· Neutral rather than warm undertone· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Neutral rather than warm undertone· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 1W (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 11.0 Light Nude, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 1W. Every attribute compared, with its share of the score.
ComparedYour shade1WClosest match11.0 Light NudeHow they compareScore
Shade match55% of overall89
Colour60%97#e8c8ad#e6c8b0Looks identicalColour difference 1.0 (0 is identical)
Depth15%100FairFairSameDepth difference: 0.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 83/100Shade match 89/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$24 less (63%)
