Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Matte rather than natural finish· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
88
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with a balance of warm & cool undertones
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Very close colour· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· Satin rather than natural finish
Score details
Shade match
81
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Very close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium light with neutral undertones
Matches: Same natural finish· Same full coverage· Both claim 24-hour wear
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim a lightweight feel
Score details
Shade match
70
Finish & visual result
89
Wear & performance
86
Skin suitability
33
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: medium skin with warm yellow undertones
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Olive rather than cool undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Olive rather than cool undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: M2 - medium with warm undertones, and a golden tone
Matches: Very close colour· Claims a skin-like finish· Claims not settling into lines
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
80
Finish & visual result
58
Wear & performance
61
Skin suitability
90
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium with neutral peach undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
68
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium with golden undertones
$31Ulta Beauty(product price)$7 less (18%)4.3 (1,273)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Luminous rather than natural finish· Buildable rather than full coverage
Score details
Shade match
84
Finish & visual result
52
Wear & performance
61
Skin suitability
50
Very close colour · Luminous · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Luminous rather than natural finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for medium neutral skin with peach undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3.5C (Light medium · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty Liquid Touch Brightening Concealer in 300C, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest shade match300CHow they compareScore
Shade match55% of overall99
Colour60%98#dcaf91#ddae90Looks identicalColour difference 0.6 (0 is identical)
Overall match 82/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3.5C. Every attribute compared, with its share of the score.
ComparedYour shade3.5CClosest overall alternative25.5 Medium BronzeHow they compareScore
Shade match55% of overall92
Colour60%89#dcaf91#e8b391Very close colourColour difference 2.5 (0 is identical)
Overall match 85/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$16 less (42%)
