Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$8Ulta Beauty(product price)$30 less (79%)4.3 (8,153)
Matches: Same warm undertone· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium tan with warm undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 3W (Light medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 3W. Every attribute compared, with its share of the score.
ComparedYour shade3WClosest match36S medium-tan sandHow they compareScore
Shade match55% of overall96
Colour60%93#e0b082#e1b189Very close colourColour difference 1.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared47
Longevity30%6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$30 less (79%)
