Medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
Preferences
21 of 30 matches
Only showing matches with full coverage, without alcohol denat.
The equivalent shade and the most similar concealer overall.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$8 less (21%)Matches: Very close colourSame cool undertoneSame full coverage
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 43% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium with rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim transfer resistanceNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium, Cool Rosy
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Same cool undertoneSame full coverageBoth claim a blurring effect
Differences: Slightly lighterMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Tan with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Same cool undertoneSame full coverageBoth claim a blurring effect
Differences: Matte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Tan with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$22.01 less (58%)Matches: Near-identical swatch colourSame full coverageBoth claim 24-hour wear
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephora$8 less (21%)Matches: Same cool undertoneSame full coverageBoth claim a blurring effect
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 43% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: medium deep with soft rosy undertones
High confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly lighterDoes not claim transfer resistanceNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium, Cool Rosy
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$6 less (16%)Matches: Same cool undertoneSame full coverageBoth claim a blurring effect
Differences: Slightly lighterMatte rather than natural finishDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephora$8 less (21%)Matches: Same cool undertoneSame natural finishSame full coverage
Differences: Slightly lighterNo blurring effect claimedDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: for cool undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $4 moreMatches: Same natural finishSame full coverageBoth claim 24-hour wear
Differences: Slightly deeperNeutral rather than cool undertoneNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
High confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$8 less (21%)Matches: Same natural finishSame full coverageClaims not settling into lines
Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty(product price)$22.01 less (58%)Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance
Differences: Matte rather than natural finishNo blurring effect claimedDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible Full Wear Waterproof Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $15.99 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same natural finishSame full coverageClaims a skin-like finish
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium, Neutral
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Very close colourSame natural finishSame full coverage
Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Same full coverageBoth claim a blurring effectBoth claim 24-hour wear
Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Tan with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephora$2 less (5%)Matches: Same natural finishSame full coverageClaims not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
High confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty$30 less (79%)Matches: Similar undertone (neutral vs cool)Same full coverageClaims not settling into lines
Differences: Slightly lighterSatin rather than natural finishNo blurring effect claimed
Close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan with cool-neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautySephora$7 less (18%)Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect
Differences: Slightly deeperNeutral rather than cool undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: medium-tan skin tones with neutral undertones
Medium confidence· Digital match
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer
Every store that sells this shade · prices as last checked
Sephora$31View at SephoraSephora$2 less (5%)Matches: Same full coverageBoth claim a blurring effectBoth claim 24-hour wear
Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim a lightweight feel
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim a lightweight feel
Retailer shade note: Tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same natural finishSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertoneDoes not claim transfer resistanceNot marketed for oily skin
Close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: Medium, Warm Golden
High confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyShowing 12 of 20 matches
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4C (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
4C3 Softan
$52
Milos SF8
44N Tan Neutral
$42
4C0 Chestnut
$54
Medium To Tan Cool
$16
Medium Cool 3
$49
Cinnamon 5C
$36
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32 Tan Bronze.
9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $38 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
