Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Same full coverage· Both claim a blurring effect
Differences: Slightly lighter· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
73
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
$12Ulta Beauty(product price)$26 less (68%)4.5 (1,593)
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Similar undertone (neutral vs cool)· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Satin rather than natural finish· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
79
Wear & performance
61
Skin suitability
60
Close colour · Satin · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Satin rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan with cool-neutral undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4C (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty Liquid Touch Brightening Concealer in 350C, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4C. Every attribute compared, with its share of the score.
ComparedYour shade4CClosest match350CHow they compareScore
Shade match55% of overall93
Colour60%89#d19572#d19c7dVery close colourColour difference 2.4 (0 is identical)
Overall match 79/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (16%)
