Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Same cool undertone· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly deeper· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
38
Skin suitability
60
Close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: MD2.5 - Medium-deep with cool undertones
$12Ulta Beauty(product price)$26 less (68%)4.5 (1,593)
Matches: Very close colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
73
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Matches: Claims a skin-like finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly deeper· Neutral rather than cool undertone· Radiant rather than natural finish
Score details
Shade match
78
Finish & visual result
67
Wear & performance
68
Skin suitability
50
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4C (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer in 4C1, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4C. Every attribute compared, with its share of the score.
ComparedYour shade4CClosest match4C1How they compareScore
Shade match55% of overall94
Colour60%91#d19572#d9936cVery close colourColour difference 2.2 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$14 less (37%)
