Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Slightly warmer undertone· No blurring effect claimed
Score details
Shade match
78
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4N (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 33.5 Tan Natural, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4N. Every attribute compared, with its share of the score.
ComparedYour shade4NClosest match33.5 Tan NaturalHow they compareScore
Shade match55% of overall91
Colour60%87#ce946c#ce9c75Very close colourColour difference 2.7 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 3.0
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$8 less (21%)
