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Double Wear Stay-in-Place 24-Hour Concealer 4W dupes and alternatives Estée Lauder

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, vegan, without talc.

  • 27 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: e.l.f. Cosmetics 16HR Camo Concealer Medium Neutral

The equivalent shade and the most similar concealer overall.

Your shade
Estée Lauder
4WChange shade
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Full coverage
The match
e.l.f. Cosmetics
Medium Neutral
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
70
Wear (Wear & performance)
58
Skin (Skin suitability)
60
Shade match
91out of 100
Colour
88
Depth
90
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4W (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    4W1 Honey Bronze

    Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15, shade 4W1 Honey Bronze

    • Very close colour
    • Medium · Warm undertone

    $55

Closest foundations

  1. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

  2. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    490 Golden Amber

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 490 Golden Amber

    • Looks identical
    • Medium · Warm · golden undertone

    $18.99

  3. MAC Cosmetics Studio Radiance Skin Tint Stick

    MEDIUM 3

    MAC Cosmetics Studio Radiance Skin Tint Stick, shade MEDIUM 3

    • Looks identical
    • Medium · Warm · golden undertone

    $38

  4. Kylie Cosmetics Skin Tint Blurring Elixir Foundation

    5W

    Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 5W

    • Looks identical
    • Medium · Warm · peach undertone

    $35

  5. Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation

    BD71

    Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD71

    • Looks identical
    • Medium · Warm · golden undertone

    $69

  6. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    300

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 300

    • Looks identical
    • Medium · Warm undertone

    $40

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4W. Every attribute compared, with its share of the score.

ComparedYour shade4WClosest matchMedium NeutralScore
Shade match55% of overall91
Colour88#cf9769#d6a071Very close colourColour difference 2.6 (0 is identical)
Depth90MediumMedium lightCloseDepth difference: 4.4
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared58
Longevity6024-hour wear16-hour wearSome difference16-hour wear claimed against 24-hour wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, oilyOily, combination, normalBoth marketed for normal/​oily skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics 16HR Camo Concealer in Medium Neutral.

Same or better

  • $30 less
  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Matte finish instead of natural
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Not marketed for dry skin

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Medium Neutral

Match price
$8Ulta BeautyUlta Beauty
$30 less (79%)

Your shade $38 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.