Double Wear Stay-in-Place 24-Hour Concealer 4W dupes and alternatives Estée Lauder
Medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden
The equivalent shade and the most similar concealer overall.

- Overall match
- 80out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 51
- Skin (Skin suitability)
- 50
- Shade match
- 94out of 100
- Colour
- 90
- Depth
- 97
- Undertone
- 100
Your shade $38 at Sephora
Where to buy Medium Golden
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4W (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
4W1 Honey Bronze
Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15, shade 4W1 Honey Bronze
- Very close colour
- Medium · Warm undertone
$55
Closest foundations
26 Medium Warm
Well People Skinforia Serum Foundation, shade 26 Medium Warm
- Same depth, colour not measured
- Medium · Warm undertone
$30
490 Golden Amber
L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 490 Golden Amber
- Looks identical
- Medium · Warm · golden undertone
$18.99
MEDIUM 3
MAC Cosmetics Studio Radiance Skin Tint Stick, shade MEDIUM 3
- Looks identical
- Medium · Warm · golden undertone
$38
5W
Kylie Cosmetics Skin Tint Blurring Elixir Foundation, shade 5W
- Looks identical
- Medium · Warm · peach undertone
$35
BD71
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation, shade BD71
- Looks identical
- Medium · Warm · golden undertone
$69
300
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 300
- Looks identical
- Medium · Warm undertone
$40
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden.
Same or better
- $26 less
- Very close colour
- Same warm undertone
- Same natural finish
- Medium rather than full coverage
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
Different
- No blurring effect claimed
- No long-wear claim
- Does not claim transfer resistance
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Where to buy Medium Golden
Your shade $38 at Sephora
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.