Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same warm undertone· Both claim a blurring effect· Both claim 24-hour wear
Differences: Matte rather than natural finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
72
Skin suitability
28
Close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/oily skin
Retailer shade note: medium-deep with golden undertones
$8Ulta Beauty(product price)$30 less (79%)4.2 (5,664)
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Slightly lighter· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: medium tan with warm undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4W (Medium · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty Liquid Touch Brightening Concealer in 380W, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4W. Every attribute compared, with its share of the score.
ComparedYour shade4WClosest shade match380WHow they compareScore
Shade match55% of overall98
Colour60%96#cf9769#d09866Looks identicalColour difference 1.1 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 82/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 10.5 Tan, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4W. Every attribute compared, with its share of the score.
ComparedYour shade4WClosest overall alternative10.5 TanHow they compareScore
Shade match55% of overall94
Colour60%97#cf9769#d29765Looks identicalColour difference 1.0 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.4
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100%100Normal, dry, oilyNormal, dry, oilyBoth marketed for normal/dry/oily skin
Overall match 88/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$16 less (42%)
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