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Double Wear Stay-in-Place 24-Hour Concealer 5N dupes and alternatives Estée Lauder

Tan · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with buildable coverage, with a natural finish, without silicones or alcohol denat.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 21W

The equivalent shade and the most similar concealer overall.

Your shade
Estée Lauder
5NChange shade
Depth and undertone: Tan · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
The match
Milk Makeup
21W
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
73
Wear (Wear & performance)
61
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
76
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
$8 less (21%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5N (Tan · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    7N1 Deep Amber

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 7N1 Deep Amber

    • Very close colour
    • Tan · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Natural Tan

    Milani Conceal + Perfect 2-in-1 Foundation, shade Natural Tan

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  2. Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    WN 122 Clove

    Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25, shade WN 122 Clove

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $49

    SephoraView at Sephora
  3. CoverGirl Clean Fresh Skin Milk Foundation

    610 Rich/Deep

    CoverGirl Clean Fresh Skin Milk Foundation, shade 610 Rich/Deep

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $10.49

    TargetView at Target
  4. MAC Cosmetics Studio Radiance Serum Powered Foundation

    NW47

    MAC Cosmetics Studio Radiance Serum Powered Foundation, shade NW47

    • Looks identical
    • Tan · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  5. SIIA Cosmetics Flawless Glow Cushion Foundation

    N11 Caramel

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade N11 Caramel

    • Looks identical
    • Tan · Neutral undertone

    $25

    Ulta BeautyView at Ulta Beauty
  6. MAC Cosmetics Studio Fix Powder Plus Foundation

    NW47

    MAC Cosmetics Studio Fix Powder Plus Foundation, shade NW47

    • Looks identical
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 21W, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5N. Every attribute compared, with its share of the score.

ComparedYour shade5NClosest match21WScore
Shade match55% of overall81
Colour76#b57a52#b6733cClose colourColour difference 4.2 (0 is identical)
Depth96TanTanSameDepth difference: 2.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Normal, dry, oilyNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 21W.

Same or better

  • $8 less
  • Similar undertone (warm vs neutral)
  • Same natural finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 21W

Match price
$30Ulta BeautyUlta Beauty
$8 less (21%)

Your shade $38 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.