Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly lighter· Olive rather than warm undertone· Matte rather than natural finish
Score details
Shade match
74
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for tan to deep skin with neutral olive undertones
Matches: Same warm undertone· Same full coverage· Claims not settling into lines
Differences: Matte rather than natural finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
70
Wear & performance
51
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm golden undertones
Matches: Same warm undertone· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
70
Wear & performance
51
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm undertones
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly lighter· Olive rather than warm undertone· Matte rather than natural finish
Score details
Shade match
78
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan to deep skin with very warm, golden or olive undertones
$8Ulta Beauty(product price)$30 less (79%)4.2 (5,664)
Matches: Same warm undertone· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
70
Wear & performance
58
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Slightly lighter · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry skin
Retailer shade note: deep w/ rich golden undertone - online only
Matches: Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Olive rather than warm undertone· Matte rather than natural finish
Score details
Shade match
76
Finish & visual result
70
Wear & performance
51
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Olive rather than warm undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ warm olive undertones
Matches: Same warm undertone· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
75
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with warm, golden undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 5W (Tan · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.5 Rich, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 5W. Every attribute compared, with its share of the score.
ComparedYour shade5WClosest match35.5 RichHow they compareScore
Shade match55% of overall88
Colour60%81#b37845#b28057Close colourColour difference 3.6 (0 is identical)
Depth15%95TanTanSameDepth difference: 3.0
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 82/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$8 less (21%)
