Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly lighter· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: rich tan with neutral undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Slightly deeper· Neutral rather than cool undertone· No blurring effect claimed
Score details
Shade match
72
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Close colour · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: deep with neutral to golden undertones
Matches: Same full coverage· Both claim a blurring effect· Both claim transfer resistance
Differences: Slightly deeper· Neutral rather than cool undertone· Matte rather than natural finish
Score details
Shade match
72
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for deep skin with neutral to golden undertones
Matches: Same full coverage· Both claim a blurring effect· Both claim 24-hour wear
Differences: Noticeably different swatch colour· Slightly deeper· Neutral rather than cool undertone
Score details
Shade match
66
Finish & visual result
81
Wear & performance
75
Skin suitability
100
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Matte rather than natural finish · Does not claim a lightweight feel
Matches: Same full coverage· Claims not settling into lines
Differences: Neutral rather than cool undertone· Matte rather than natural finish· No blurring effect claimed
Score details
Shade match
74
Finish & visual result
70
Wear & performance
51
Skin suitability
90
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Contains drying alcohol
Retailer shade note: for deep skin w/ neutral undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 6.5N (Deep · Cool undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 490, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 6.5N. Every attribute compared, with its share of the score.
ComparedYour shade6.5NClosest shade match490How they compareScore
Shade match55% of overall86
Colour60%91#965c36#925c3dVery close colourColour difference 2.1 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Overall match 77/100Shade match 86/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Super Coverage Multi-Use Concealer in Maple, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 6.5N. Every attribute compared, with its share of the score.
ComparedYour shade6.5NClosest overall alternativeMapleHow they compareScore
Shade match55% of overall83
Colour60%88#965c36#966142Very close colourColour difference 2.6 (0 is identical)
Depth15%97DeepDeep tanCloseDepth difference: 2.1
Retailer descriptionVery deepDeepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 80/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$8 less (21%)
