Double Wear Stay-in-Place 24-Hour Concealer 7W dupes and alternatives Estée Lauder
Very deep · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in serum form, without talc.
- 2 matches have no coverage listed and are not shown.
- 3 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Rich
The equivalent shade and the most similar concealer overall.

- Overall match
- 75out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 73
- Wear (Wear & performance)
- 51
- Skin (Skin suitability)
- 50
- Shade match
- 85out of 100
- Colour
- 88
- Depth
- 97
- Undertone
- 70
Your shade $38 at Sephora · product price; shade not separately priced
Where to buy Rich
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum
Every store that sells this shade · prices as last checked
Looking for a foundation in your shade?
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 7W (Very deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range

8N1 Espresso
Estée Lauder Double Wear Stay-in-Place Foundation, shade 8N1 Espresso
- Close colour
- Deep · Neutral undertone
$52
Closest foundations
60H Mahogany Honey
Tarte Timeless Hydrating Foundation, shade 60H Mahogany Honey
- Looks identical
- Very deep · Warm undertone
$42
Perissa ST17.5
ILIA Super Serum Skin Tint SPF 40, shade Perissa ST17.5
- Looks identical
- Very deep · Warm · golden undertone
$48
rich 2 w
36 Warm Rich
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade 36 Warm Rich
- Very close colour
- Deep · Warm undertone
$14.97

28D
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 28D
- Very close colour
- Very deep · Warm undertone
$47

Bimini SF14
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 7W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Rich.
Same or better
- $26 less
- Very close colour
- Same natural finish
- Medium rather than full coverage
- Claims a skin-like finish
- Claims not settling into lines
- Both claim a lightweight feel
Different
- No blurring effect claimed
- No long-wear claim
- Does not claim transfer resistance
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Where to buy Rich
Your shade $38 at Sephora · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.