Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly cooler undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
73
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with a balance of warm & cool undertones
Matches: Same natural finish· Same full coverage· Claims not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Slightly cooler undertone
Score details
Shade match
62
Finish & visual result
89
Wear & performance
61
Skin suitability
60
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Slightly cooler undertone · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Slightly warmer undertone· Matte rather than natural finish· Does not claim transfer resistance
Score details
Shade match
68
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with warm, peach undertones
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Noticeably different swatch colour· Slightly warmer undertone· Matte rather than natural finish
Score details
Shade match
68
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly warmer undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, rosy undertones
Matches: Same full coverage· Both claim a blurring effect· Claims not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Olive rather than neutral undertone
Score details
Shade match
66
Finish & visual result
81
Wear & performance
47
Skin suitability
60
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than neutral undertone · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: very deep skin with very warm, golden or olive undertones
Matches: Same neutral undertone· Same full coverage· Both claim a blurring effect
Differences: Noticeably different swatch colour· Slightly lighter· Matte rather than natural finish
Score details
Shade match
58
Finish & visual result
81
Wear & performance
70
Skin suitability
60
Visibly different colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Matte rather than natural finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: for very deep skin with neutral cool undertones
The closest shade to Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 9N (Rich deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Too Faced Born This Way Super Coverage Multi-Use Concealer in Ganache, against Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 9N. Every attribute compared, with its share of the score.
ComparedYour shade9NClosest matchGanacheHow they compareScore
Shade match55% of overall96
Colour60%93#402113#3f1d11Very close colourColour difference 1.9 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared89
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity30%7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyNormal, dry, combinationBoth marketed for normal/dry skin
Overall match 87/100Shade match 96/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$2 less (5%)
