Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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20 of 32 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Ulta Beauty · lowest price $9.92 at Walmart
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92View at WalmartUlta Beauty$14.99View at Ulta Beauty
CVS$16.99View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ulta Beauty(product price)$42.01 less (76%)Matches: Near-identical swatch colourSame full coverage
Differences: Matte rather than natural finishNo SPF
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$36.01 less (65%)Matches: Near-identical swatch colourSame natural finishSame full coverage
Differences: Contains listed fragranceContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$15 less (27%)Matches: Near-identical swatch colourSame full coverageClaims not settling into lines
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Retailer shade note: for medium skin with warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Sephora$40 · out of stockView at SephoraUlta Beauty(product price)$10 less (18%)Matches: Very close colourSame natural finishSame full coverage
Differences: No SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No SPF
Retailer shade note: level-one medium with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$36.01 less (65%)Matches: Very close colourSame natural finishSame full coverage
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: M5 - medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (56%)Matches: Very close colourSame full coverageClaims not settling into lines
Differences: Matte rather than natural finishNo SPF
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · No SPF
Retailer shade note: for medium skin w/ cool neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$46 less (84%)Matches: Very close colourSame full coverage
Differences: Matte rather than natural finishNot marketed for dry/sensitive skinContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Matte rather than natural finish · Not marketed for dry/sensitive skin · Contains listed fragrance · No SPF
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural matte rather than natural finishNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural matte rather than natural finish · No SPF
Retailer shade note: tan warm with olive undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural matte rather than natural finishNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural matte rather than natural finish · No SPF
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$36.01 less (65%)Matches: Very close colourSame natural finishSame full coverage
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$26 less (47%)Matches: Very close colourSame full coverageClaims not settling into lines
Differences: Natural matte rather than natural finishNot marketed for sensitive skinNo SPF
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural matte rather than natural finish · Not marketed for sensitive skin · No SPF
Retailer shade note: Light with Warm Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$31 less (56%)Matches: Very close colourSame natural finishSame full coverage
Differences: No long-wear claim
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No long-wear claim
Retailer shade note: light medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD2 - medium-deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sSephoraSame priceMatches: Very close colourSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD2.3 - medium-deep with warm undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$36.01 less (65%)Matches: Very close colourSame natural finishSame full coverage
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$36.01 less (65%)Matches: Very close colourSame natural finishSame full coverage
Differences: Contains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame natural finishSame full coverage
Differences: Not marketed for oily/sensitive skinNo SPF
Very close colour · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for oily/sensitive skin · No SPF
Retailer shade note: MD1 - medium to medium-deep with warm undertones
Medium confidence· Digital match
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sShowing 12 of 18 matches
The closest shade to Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 3W2 Cashew (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4W
$38
2Y30
$35
13W
$30
WN 76 Toasted Wheat
$22
Medium Tan 3.5W
$31
360W
$24
9.5 Tan
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris Infallible Pro-Matte Foundation in 108.5 Honey Bisque, against Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 3W2 Cashew. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible Pro-Matte Foundation in 108.5 Honey Bisque.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Youngblood BeyondBlur Skin Perfecting Foundation in MW4, against Estée Lauder Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15 in 3W2 Cashew. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youngblood BeyondBlur Skin Perfecting Foundation in MW4.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible Pro-Matte Foundation 108.5 Honey Bisque
Ulta BeautyYour shade $55 at Ulta Beauty · lowest price $9.92 at Walmart
Youngblood BeyondBlur Skin Perfecting Foundation MW4
Ulta BeautyYour shade $55 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
