Light medium · Olive · warm olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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3 of 32 matches
Only showing matches with medium coverage, with a matte finish, without coconut oil.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$33.01 less (63%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$36 less (69%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Slightly cooler undertoneNo long-wear claimDoes not claim transfer resistance
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Does not claim transfer resistance
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 2W2 Rattan (Light medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2W
$38
Oat 3
$39
365 Cashew
$15.99
NC25
$30
Beige
$12
4 Warm Olive
$42
250W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238, against Estée Lauder Double Wear Stay-in-Place Foundation in 2W2 Rattan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Rich Tan 238.
7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced · lowest price $8.98 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora