Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with buildable coverage, without coconut oil.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$32.01 less (62%)Matches: Same cool undertoneSame matte finishClaims a skin-like finish
Differences: Slightly deeperBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.99View at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same matte finishClaims a blurring effectBoth claim transfer resistance
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$17 less (33%)Matches: Very close colourSame matte finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo long-wear claim
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$12.50 less (24%)Matches: Same matte finishClaims a blurring effectClaims not settling into lines
Differences: Slightly deeperNeutral rather than cool undertoneBuildable rather than medium coverage
Close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium rich neutral skin with a subtle golden hue
Medium confidence· Digital match
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyMacy's$39.50View at Macy'sThe closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4C3 Softan (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4C
$38
9 Tan
$36
4C1
$34
NW25
$30
Apricot 5.5
$39
Chestnut
350C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 4C Canelé, against Estée Lauder Double Wear Stay-in-Place Foundation in 4C3 Softan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Feather Matte Powder Foundation in 4C Canelé.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora