Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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4 of 30 matches
Only showing matches made for normal skin, with medium coverage, cruelty-free.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$14 less (27%)Matches: Same cool undertoneSame matte finishSame medium coverage
Differences: Slightly lighterNot marketed for dry skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Not marketed for dry skin
Retailer shade note: cool rose
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Same cool undertoneSame medium coverageClaims a skin-like finish
Differences: Natural rather than matte finishDoes not claim transfer resistanceNot marketed for combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance · Not marketed for combination/oily skin
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyThe closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4C3 Softan (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
4C
$38
9 Tan
$36
4C1
$34
NW25
$30
Apricot 5.5
$39
Chestnut
350C
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool, against Estée Lauder Double Wear Stay-in-Place Foundation in 4C3 Softan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool.
8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Essence Foundation Stick in 190, against Estée Lauder Double Wear Stay-in-Place Foundation in 4C3 Softan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 190.
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
Essence Foundation Stick 190
Ulta BeautyYour shade $52 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
