Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39.50Ulta Beauty(product price)$12.50 less (24%)4.6 (919)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly deeper· Neutral rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
81
Finish & visual result
89
Wear & performance
51
Skin suitability
84
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Neutral rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium deep rich neutral skin with a peach hue
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with golden undertones
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Warm rather than olive undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
88
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
Retailer shade note: medium to tan with warm undertones
$35Ulta Beauty(product price)$17 less (33%)4.5 (732)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Slightly deeper· Warm rather than olive undertone· Buildable rather than medium coverage
Score details
Shade match
86
Finish & visual result
89
Wear & performance
40
Skin suitability
33
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Warm rather than olive undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily skin
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Very close colour· Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
70
Wear & performance
45
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 4W4 Hazel (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 in Neutral Tan 21, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W4 Hazel. Every attribute compared, with its share of the score.
ComparedYour shade4W4 HazelClosest shade matchNeutral Tan 21How they compareScore
Shade match55% of overall88
Colour60%89#db8d5f#d18e66Very close colourColour difference 2.4 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionMedium tanMedium tanBoth described as medium tanThe retailers describe the same depth
Overall match 83/100Shade match 88/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 26.5, against Estée Lauder Double Wear Stay-in-Place Foundation in 4W4 Hazel. Every attribute compared, with its share of the score.
ComparedYour shade4W4 HazelClosest overall alternativeY 26.5How they compareScore
Shade match55% of overall85
Colour60%89#db8d5f#d28857Very close colourColour difference 2.4 (0 is identical)
Overall match 83/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $2 more
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