Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$42Ulta Beauty(product price)$10 less (19%)4.4 (38)
Matches: Claims a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
70
Wear & performance
45
Skin suitability
84
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim transfer resistance
The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5W1.5 Cinnamon (Medium · Olive · warm olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte Timeless Hydrating Foundation in 38N Medium-Tan Neutral, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1.5 Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shade5W1.5 CinnamonClosest shade match38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall80
Colour60%83#dc8858#d99266Close colourColour difference 3.2 (0 is identical)
Depth15%95MediumMediumSameDepth difference: 3.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 73/100Shade match 80/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Well People Skinforia Serum Foundation in 26 Medium Warm, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1.5 Cinnamon. Every attribute compared, with its share of the score.
ComparedYour shade5W1.5 CinnamonClosest overall alternative26 Medium WarmHow they compareScore
Shade match55% of overall80
Colour60%—not comparable#dc8858No swatchNot comparedNo swatch colour on one side
Depth15%97MediumMediumSameDepth difference: 1.8
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 76/100Shade match 80/100Low confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Target
Ulta Beauty(product price)$10 less (19%)
View at Sephora
