Beautler.Your beauty butler

Double Wear Stay-in-Place Foundation 5W1 Bronze dupes and alternatives Estée Lauder

Medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, with a matte finish.

  • 1 match has no coverage listed and is not shown.
  • 2 matches have no finish listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation 20 Classic Tan

The equivalent shade and the most similar foundation overall.

Best price
$14.97WalmartWalmart
$37.03 less (71%)

Your shade $52 at Sephora

WalmartView at Walmart

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    17 Medium Olive
    Shade match 78
    $14.97WalmartWalmart$37.03 less (71%)

    Matches: Same matte finish

    Differences: Olive rather than warm undertoneBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Olive rather than warm undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible Cushion Foundation

    300 Cool
    Shade match 77
    $19.99Ulta BeautyUlta Beauty$32.01 less (62%)

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage

    Medium confidence· Digital match

    View match
  3. #4 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4C Canelé
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Described as medium, yours as deepSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage

    Retailer shade note: medium with cool undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  4. #5 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    4N Palmier
    Shade match 40
    $54Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Described as medium, yours as deepNeutral rather than warm undertoneBuildable rather than medium coverage

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Described as medium, yours as deep · Neutral rather than warm undertone · Buildable rather than medium coverage

    Retailer shade note: medium with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep

    View match
  5. Shade match 40
    $39.50Ulta BeautyUlta Beauty(product price)$12.50 less (24%)

    Matches: Same warm undertoneSame matte finishClaims a blurring effect

    Differences: Described as medium tan, yours as deepBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    40
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Described as medium tan, yours as deep · Buildable rather than medium coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium deep warm skin with a golden hue

    Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep

    View match

Looking for a concealer in your shade?

The closest shade to Estée Lauder Double Wear Stay-in-Place Foundation 5W1 Bronze (Medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5N

    • Nearest in this range
    • Tan · Neutral · neutral golden undertone

    $38

Closest concealers

  1. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Light Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Light Tan

    • Very close colour
    • Medium · Neutral undertone

    $12

  2. Tarte Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 47H tan-deep honey

    • Close colour
    • Medium · Warm · peach undertone

    $32

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Close colour
    • Medium

    $15.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    410

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 410

    • Slight colour difference
    • Medium · Warm · golden undertone

    $30

  5. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11.5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11.5

    • Close colour
    • Medium · Warm · golden undertone

    $42

  6. L'Oréal Paris True Match Radiant Serum Concealer

    C8

    L'Oréal Paris True Match Radiant Serum Concealer, shade C8

    • Close colour
    • Medium tan · Warm undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 20 Classic Tan, against Estée Lauder Double Wear Stay-in-Place Foundation in 5W1 Bronze. Every attribute compared, with its share of the score.

ComparedYour shade5W1 BronzeClosest match20 Classic TanScore
Shade match55% of overall83
Colour79#e09068#d38f62Close colourColour difference 3.8 (0 is identical)
Depth96MediumMediumSameDepth difference: 2.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Warm · goldenNeutral · neutral goldenClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4036-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, oilyCombination, normal, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 20 Classic Tan.

Same or better

  • $37.03 less
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Buildable rather than medium coverage

Different

  • Small colour difference on the swatch
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for dry skin

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseOil-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap

Where to buy 20 Classic Tan

Best price
$14.97WalmartWalmart
$37.03 less (71%)

Your shade $52 at Sephora

WalmartView at Walmart

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.