Light medium · Cool · pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
17 of 30 matches
Only showing matches with medium coverage, without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $55 at Sephora
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $55 at Sephora
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$39 less (71%)Matches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (71%)Matches: Same cool undertoneSame medium coverageClaims a blurring effect
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty$36.01 less (65%)Matches: Same medium coverage
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$36.01 less (65%)Matches: Same medium coverage
Differences: Natural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11 less (20%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Slightly lighterNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No SPF
Retailer shade note: Light to Medium Complexion with a balance of warm and cool undertones
Medium confidence· Digital match
Doll 10 Peptide Blur Stick Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$44View at Ulta BeautyUlta Beauty(product price)$39 less (71%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$21 less (38%)Matches: Very close colourSame medium coverageClaims not settling into lines
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta Beauty
Sephora$11 less (20%)Matches: Very close colourSame medium coverageClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta Beauty
Walmart$40.22 less (73%)Matches: Very close colourSame medium coverage
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at Walmart
Target$14.99View at TargetUlta Beauty$39 less (71%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · No SPF
Medium confidence· Digital match
Ulta Beauty Collection Velvet Veil Minerals Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$16View at Ulta BeautySephora$11 less (20%)Matches: Very close colourSame medium coverageClaims long-wearing
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyTarget$40.01 less (73%)Matches: Same medium coverage
Differences: Slightly deeperNatural rather than radiant finishNo SPF
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly deeper · Natural rather than radiant finish · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta BeautyCosts $17 moreMatches: Very close colourSame medium coverageClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Same medium coverageClaims a lightweight feelNo fragrance listed
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta Beauty(product price)$15.50 less (28%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Matte rather than radiant finishNot marketed for normal/dry skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than radiant finish · Not marketed for normal/dry skin
Retailer shade note: light skin w/ cool undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39 · out of stockView at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautyShowing 12 of 15 matches
The closest shade to Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 2C1 Pure Beige (Light medium · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3 Cool
$42
Silk 2.5
$39
11.5 Light Beige
$30
Tone 3.6
$17
29N light-medium
$32
Taffy
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2C1 Pure Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Light to Medium Cool.
7 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2C1 Pure Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Very Fair Cool.
8 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Light to Medium Cool
Ulta BeautyYour shade $55 at Sephora
Ulta Beauty Collection Moisturizing Complexion Stick Very Fair Cool
Ulta BeautyYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
