Fair · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
12 of 30 matches
Only showing matches with medium coverage, without coconut oil or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Ulta Beauty
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $55 at Ulta Beauty
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$41.01 less (75%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonSephora$17 less (31%)Matches: Near-identical swatch colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for dry skinNo SPF
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for dry skin · No SPF
Retailer shade note: light-medium (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$11 less (20%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for oily skinNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for oily skin · No SPF
Retailer shade note: cool pink
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephora$27 less (49%)Matches: Near-identical swatch colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for normal skinNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for normal skin · No SPF
Retailer shade note: neutral buff - light medium skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)$48.01 less (87%)Matches: Very close colourSimilar undertone (neutral vs cool)Same medium coverage
Differences: Matte rather than radiant finishNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · No SPF
Retailer shade note: light with cool neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephora$6 less (11%)Matches: Near-identical swatch colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for oily skinNo SPF
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for oily skin · No SPF
Retailer shade note: for light skin with peach undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sTarget$40.01 less (73%)Matches: Same medium coverage
Differences: Slightly lighterNatural rather than radiant finishNo SPF
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephora$23 less (42%)Matches: Very close colourSame medium coverageClaims long-wearing
Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for normal/oily skin · No SPF
Retailer shade note: neutral peach light
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $14 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for dry/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for dry/oily skin · No SPF
Retailer shade note: light neutral
Medium confidence· Digital match
Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beauty(product price)$48.01 less (87%)Matches: Very close colourSame medium coverageNo fragrance listed
Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo SPF
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No SPF
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyThe closest shade to Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 2C3 Fresco (Fair · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
22B light beige
$32
150C
2 Cool Rosy
$42
2C
$38
Tone 2.6
$17
11.5 Light Beige
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Dior Forever Natural Matte Velvet Compact Foundation in 2CR IN, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2C3 Fresco. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Dior Forever Natural Matte Velvet Compact Foundation in 2CR IN.
7 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Cool, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 2C3 Fresco. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Light Cool.
12 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Dior Forever Natural Matte Velvet Compact Foundation 2CR IN
SephoraYour shade $55 at Ulta Beauty
IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Light Cool
SephoraYour shade $55 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
