Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
12 of 30 matches
Only showing matches made for normal skin, with medium coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $55 at Sephora
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
WalmartYour shade $55 at Sephora
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $17 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyUlta BeautyCosts $17 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautyWalmart$40.22 less (73%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · No SPF
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta BeautyCosts $15 moreMatches: Very close colourSame medium coverageClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephora$6 less (11%)Matches: Very close colourSame radiant finishSame medium coverage
Differences: Slightly warmer undertoneNot marketed for dry/oily skinNo SPF
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry/oily skin · No SPF
Retailer shade note: deep warm 5.5
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephora$16 less (29%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$43 less (78%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than radiant finishNo SPF
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No SPF
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)$16 less (29%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Natural rather than radiant finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39 · out of stockView at SephoraSephora$3 less (5%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Slightly warmer undertoneNatural rather than radiant finishNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Not marketed for oily skin · Contains drying alcohol · No SPF
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at Sephora
Target$40.01 less (73%)Matches: Same medium coverage
Differences: Slightly lighterNatural rather than radiant finishNo SPF
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · No SPF
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetThe closest shade to Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 6N2 Mocha (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Cinnamon
$8
35.0 Rich Amber
$30
WN 118 Amber
$22
Teak 9.5
$39
5N
$38
Dark 5N
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 6N2 Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 315.
10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond, against Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 6N2 Mocha. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 270 Toasted Almond.
9 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 315
SephoraYour shade $55 at Sephora
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 270 Toasted Almond
WalmartYour shade $55 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
