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Pro Filt'r Instant Retouch Longwear Liquid Concealer 220 dupes and alternatives Fenty Beauty

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 1N10

The equivalent shade and the most similar concealer overall.

The match
Make Up For Ever
1N10
Depth and undertone: Fair · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
85out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
75
Shade match
93out of 100
Colour
95
Depth
98
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · e.l.f. Cosmetics

    16HR Camo Concealer

    Light Ivory
    Shade match 81
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Not marketed for dry skin

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Not marketed for dry skin

    Retailer shade note: light w/ warm-neutral undertones

    Medium confidence· Digital match

    View match
  2. #3 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    380 Pecan
    Shade match 81
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Slightly deeperContains listed fragrance

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. Shade match 85
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Peach
    Shade match 90
    $8Ulta BeautyUlta Beauty$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium light with peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Ivory
    Shade match 90
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same full coverage

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $30SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  7. #8 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Sand
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 79
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: light neutral beige with golden undertones

    Medium confidence· Digital match

    View match
  9. Shade match 83
    $35SephoraSephoraCosts $5 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Does not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for light to medium skin with golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 76
    $30SephoraSephoraSame price

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly deeper

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: light beige with neutral golden undertones

    Medium confidence· Digital match

    View match
  11. #12 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Beige
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Satin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with golden beige undertones

    Medium confidence· Digital match

    View match
  12. Shade match 75
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: neutral beige with neutral undertones

    Medium confidence· Digital match

    View match
  13. Shade match 74
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperNeutral rather than warm undertone

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone

    Retailer shade note: light with soft golden neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 83
    $38SephoraSephoraCosts $8 more

    Matches: Same warm undertoneSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: light medium with warm undertones

    Medium confidence· Digital match

    View match
  15. #16 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Medium Sand
    Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperNeutral rather than warm undertoneSatin rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: medium light with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 65
    $30SephoraSephoraSame price

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeperSlightly cooler undertone

    Score details
    Shade match
    65
    Finish & visual result
    89
    Wear & performance
    65
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone

    Retailer shade note: light medium with rosy undertones

    Medium confidence· Digital match

    View match
  17. Shade match 61
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperSlightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    61
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly deeper · Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  18. Shade match 80
    $42SephoraSephoraCosts $12 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    25

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: light medium skin with warm peach undertones

    Medium confidence· Digital match

    View match
  19. Shade match 76
    $42SephoraSephoraCosts $12 more

    Matches: Same full coverageClaims transfer resistanceNo drying alcohol listed

    Differences: Slightly deeperNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    76
    Wear & performance
    53
    Skin suitability
    25

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Neutral rather than warm undertone · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for dry/combination/oily skin · Contains listed fragrance

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  20. #21 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Light Peach
    Shade match 68
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    68
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: light with rosy peach undertones

    Medium confidence· Digital match

    View match

Showing 12 of 20 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 220 (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    220

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 220

    • Very close colour
    • Light · Warm undertone

    $40

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Warm Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Warm Natural

    • Looks identical
    • Light · Warm undertone

    $11.97

  2. about-face THE PERFORMER Skin-Focused Foundation

    L2PEACH

    about-face THE PERFORMER Skin-Focused Foundation, shade L2PEACH

    • Looks identical
    • Fair · Warm · peach undertone

    $25

  3. IT Cosmetics CC+ Cream Natural Matte Foundation

    Light Medium Warm

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Light Medium Warm

    • Very close colour
    • Light · Warm undertone

    $39

  4. Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    Y4

    Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation, shade Y4

    • Very close colour
    • Fair · Warm · yellow undertone

    $52

  5. IT Cosmetics CC+ Cream Illumination SPF 50+

    Medium Tan

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Medium Tan

    • Very close colour
    • Fair · Warm · golden undertone

    $39

  6. Rare Beauty True to Myself Natural Matte Longwear Foundation

    14 Light Medium Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 14 Light Medium Warm

    • Very close colour
    • Light · Warm · peach undertone

    $38

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N10, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 220. Every attribute compared, with its share of the score.

ComparedYour shade220Closest match1N10Score
Shade match55% of overall93
Colour95#fec196#f8c095Looks identicalColour difference 1.4 (0 is identical)
Depth98FairFairSameDepth difference: 1.2
Retailer descriptionLight mediumLightSome differenceRetailer descriptions one depth band apart
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 85/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 1N10.

Same or better

  • Near-identical swatch colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 1N10

Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.