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Pro Filt'r Instant Retouch Longwear Liquid Concealer 230 dupes and alternatives Fenty Beauty

Very fair · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a natural finish.

  • 3 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Fair

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
230Change shade
Depth and undertone: Very fair · Neutral
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Fair
Depth and undertone: Very fair
Finish and coverage: Natural · Medium coverage
Overall match
69out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
54
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
81out of 100
Colour
82
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 230 (Very fair · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    160

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 160

    • Very close colour
    • Fair · Cool undertone

    $40

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    2N2 Buff

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 2N2 Buff

    • Looks identical
    • Very fair · Neutral undertone

    $52

    Ulta BeautyView at Ulta Beauty
  2. NARS Light Reflecting Foundation

    Lima

    NARS Light Reflecting Foundation, shade Lima

    • Looks identical
    • Very fair · Neutral undertone

    $55

    SephoraView at Sephora
  3. NARS Natural Matte Longwear Foundation

    LIMA

    NARS Natural Matte Longwear Foundation, shade LIMA

    • Looks identical
    • Very fair · Neutral undertone

    $55

    SephoraView at Sephora
  4. L'Oréal Paris Infallible Cushion Foundation

    100 Neutral

    L'Oréal Paris Infallible Cushion Foundation, shade 100 Neutral

    • Very close colour
    • Very fair · Neutral undertone

    $19.99

    Ulta BeautyView at Ulta Beauty
  5. Poom Natural Glow Hydrating Foundation

    #200 - Light Neutral

    Poom Natural Glow Hydrating Foundation, shade #200 - Light Neutral

    • Very close colour
    • Fair · Neutral undertone

    $46

    Ulta BeautyView at Ulta Beauty
  6. Maybelline Super Stay Lumi-Matte Foundation

    125

    Maybelline Super Stay Lumi-Matte Foundation, shade 125

    • Very close colour
    • Very fair · Neutral undertone

    $15.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 230. Every attribute compared, with its share of the score.

ComparedYour shade230Closest matchFairScore
Shade match55% of overall81
Colour82#fed6b0#ffd2b3Close colourColour difference 3.4 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.2
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone70NeutralUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 69/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Fair.

Same or better

  • $18 less
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Fair

Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.