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Pro Filt'r Instant Retouch Longwear Liquid Concealer 255 dupes and alternatives Fenty Beauty

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in serum form.

  • 3 matches have no coverage listed and are not shown.
  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Vanilla

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
255Change shade
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Medium Vanilla
Depth and undertone: Light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
68out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
54
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
79out of 100
Colour
81
Depth
92
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 255 (Fair · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    250

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 250

    • Slight colour difference
    • Light medium · Warm · peach undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Milani Conceal + Perfect 2-in-1 Foundation

    Warm Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Warm Natural

    • Looks identical
    • Light · Warm undertone

    $11.97

    WalmartView at Walmart
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    14 Light Medium Warm

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 14 Light Medium Warm

    • Very close colour
    • Light · Warm · peach undertone

    $38

    SephoraView at Sephora
  3. IT Cosmetics CC+ Cream Illumination SPF 50+

    Medium Tan

    IT Cosmetics CC+ Cream Illumination SPF 50+, shade Medium Tan

    • Very close colour
    • Fair · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. IT Cosmetics CC+ Cream Natural Matte Foundation

    Light Medium Warm

    IT Cosmetics CC+ Cream Natural Matte Foundation, shade Light Medium Warm

    • Very close colour
    • Light · Warm undertone

    $39

    Ulta BeautyView at Ulta Beauty
  5. NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation

    Fair Porcelain

    NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation, shade Fair Porcelain

    • Very close colour
    • Light · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  6. SIIA Cosmetics Flawless Glow Cushion Foundation

    L06 Honey

    SIIA Cosmetics Flawless Glow Cushion Foundation, shade L06 Honey

    • Very close colour
    • Light · Warm undertone

    $25

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Vanilla, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 255. Every attribute compared, with its share of the score.

ComparedYour shade255Closest matchMedium VanillaScore
Shade match55% of overall79
Colour81#fdc099#f2b99cClose colourColour difference 3.5 (0 is identical)
Depth92FairLightCloseDepth difference: 3.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 68/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Vanilla.

Same or better

  • $18 less
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Small colour difference on the swatch
  • Neutral rather than warm undertone
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Medium Vanilla

Match price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.