Beautler.Your beauty butler

Pro Filt'r Instant Retouch Longwear Liquid Concealer 400 dupes and alternatives Fenty Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 3Y52

The equivalent shade: scored on colour, depth and undertone only.

The match
Make Up For Ever
3Y52
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
85
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 10.5 Tan

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Charlotte Tilbury
10.5 Tan
Depth and undertone: Medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
89
Wear (Wear & performance)
70
Skin (Skin suitability)
75
Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    405 Toffee
    Shade match 87
    $15.99Ulta BeautyUlta Beauty$14.01 less (47%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    16HR Camo Concealer

    Tan Neutral
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    410 Almond
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Contains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan
    Shade match 88
    $36SephoraSephoraCosts $6 more

    Matches: Same warm undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination skin

    Retailer shade note: Tan with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Infallible Full Wear Waterproof Concealer

    400 Caramel
    Shade match 83
    $15.99Ulta BeautyUlta Beauty(product price)$14.01 less (47%)

    Matches: Same matte finishSame full coverageClaims transfer resistance

    Differences: Contains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. Shade match 85
    $35SephoraSephoraCosts $5 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighterDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for tan skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    9.5 Tan
    Shade match 79
    $36SephoraSephoraCosts $6 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly lighterNot marketed for combination skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Not marketed for combination skin

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 74
    $30SephoraSephoraSame price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    74
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 80
    $35SephoraSephoraCosts $5 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for tan skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  10. Shade match 79
    $35SephoraSephoraCosts $5 more

    Matches: Similar undertone (neutral vs warm)Same matte finishSame full coverage

    Differences: Slightly deeperDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: for tan skin with neutral golden undertones

    Medium confidence· Digital match

    View match
  11. Shade match 70
    $30Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than matte finish

    Score details
    Shade match
    70
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than matte finish

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  12. #14 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12 Tan-Deep
    Shade match 70
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    70
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Tan-Deep with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Caramel
    Shade match 74
    $8Ulta BeautyUlta Beauty(product price)$22 less (73%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneSatin rather than matte finishNot marketed for oily skin

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    75

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Satin rather than matte finish · Not marketed for oily skin

    Retailer shade note: deep with rosy cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10 Tan
    Shade match 67
    $36SephoraSephoraCosts $6 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterSlightly cooler undertoneNot marketed for combination skin

    Score details
    Shade match
    67
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Not marketed for combination skin

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400 (Medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    330

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 330

    • Very close colour
    • Medium · Warm undertone

    $40

Closest foundations

  1. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

  2. L'Oréal Paris True Match Super-Blendable Foundation

    W7 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W7 Warm Medium Deep

    • Looks identical
    • Medium · Warm undertone

    $13.99

  3. Ulta Beauty Collection Complexion Crush Foundation

    Tan Peach

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $16

  4. Tarte Face Tape Full Coverage Foundation

    47S Tan-Deep Sand

    Tarte Face Tape Full Coverage Foundation, shade 47S Tan-Deep Sand

    • Looks identical
    • Medium · Warm · golden undertone

    $42

  5. Charlotte Tilbury Airbrush Flawless Foundation

    9 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 9 Warm

    • Very close colour
    • Medium · Warm undertone

    $52

  6. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    487 Warm Almond

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 487 Warm Almond

    • Very close colour
    • Medium · Warm undertone

    $14.97

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 3Y52, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest shade match3Y52Score
Shade match55% of overall90
Colour85#cf905f#d59254Close colourColour difference 3.1 (0 is identical)
Depth98MediumMediumSameDepth difference: 1.4
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer in 3Y52.

Same or better

  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Listed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 10.5 Tan, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest overall alternative10.5 TanScore
Shade match55% of overall90
Colour91#cf905f#d29765Very close colourColour difference 2.2 (0 is identical)
Depth95MediumMediumSameDepth difference: 3.0
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone85WarmNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Normal, dry, combination, oilyNormal, dry, oilyBoth marketed for normal/​dry/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 10.5 Tan.

Same or better

  • Very close colour
  • Similar undertone (neutral vs warm)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • No drying alcohol listed

Different

  • Not marketed for combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer 3Y52

Best price
$35SephoraSephora
Costs $5 more

Your shade $30 at Sephora

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 10.5 Tan

Best price
$36SephoraSephora
Costs $6 more

Your shade $30 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.