Beautler.Your beauty butler

Pro Filt'r Instant Retouch Longwear Liquid Concealer 400 dupes and alternatives Fenty Beauty

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free1Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with medium coverage, vegan, without talc.

  • 24 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Medium Golden

The equivalent shade and the most similar concealer overall.

Your shade
Fenty Beauty
400Change shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Medium Golden
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Overall match
74out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
54
Wear (Wear & performance)
59
Skin (Skin suitability)
50
Shade match
90out of 100
Colour
86
Depth
91
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer 400 (Medium · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    330

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 330

    • Very close colour
    • Medium · Warm undertone

    $40

    SephoraView at Sephora

Closest foundations

  1. Well People Skinforia Serum Foundation

    26 Medium Warm

    Well People Skinforia Serum Foundation, shade 26 Medium Warm

    • Same depth, colour not measured
    • Medium · Warm undertone

    $30

    TargetView at Target
  2. L'Oréal Paris True Match Super-Blendable Foundation

    W7 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W7 Warm Medium Deep

    • Looks identical
    • Medium · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  3. Ulta Beauty Collection Complexion Crush Foundation

    Tan Peach

    Ulta Beauty Collection Complexion Crush Foundation, shade Tan Peach

    • Looks identical
    • Medium · Warm · peach undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Tarte Face Tape Full Coverage Foundation

    47S Tan-Deep Sand

    Tarte Face Tape Full Coverage Foundation, shade 47S Tan-Deep Sand

    • Looks identical
    • Medium · Warm · golden undertone

    $42

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Foundation

    9 Warm

    Charlotte Tilbury Airbrush Flawless Foundation, shade 9 Warm

    • Very close colour
    • Medium · Warm undertone

    $52

    SephoraView at Sephora
  6. L'Oréal Paris Infallible 32H Fresh Wear Foundation

    487 Warm Almond

    L'Oréal Paris Infallible 32H Fresh Wear Foundation, shade 487 Warm Almond

    • Very close colour
    • Medium · Warm undertone

    $14.97

    WalmartView at Walmart

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden, against Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer in 400. Every attribute compared, with its share of the score.

ComparedYour shade400Closest matchMedium GoldenScore
Shade match55% of overall90
Colour86#cf905f#d7986cVery close colourColour difference 2.8 (0 is identical)
Depth91MediumMediumSameDepth difference: 4.3
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Normal, dry, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 74/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Medium Golden.

Same or better

  • $18 less
  • Very close colour
  • Same warm undertone
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No drying alcohol listed

Different

  • Runs slightly lighter
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy Medium Golden

Best price
$12Ulta BeautyUlta Beauty
$18 less (60%)

Your shade $30 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.