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Pro Filt'r Soft Matte Longwear Foundation 110 dupes and alternatives Fenty Beauty

Very fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for sensitive skin, with full coverage.

Closest shade matchClosest overall alternative: TIRTIR Mask Fit Red Cushion 13C FAIR

The equivalent shade and the most similar foundation overall.

Your shade
Fenty Beauty
110Change shade
Depth and undertone: Very fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
TIRTIR
13C FAIR
Depth and undertone: Very fair · Cool
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Shade match
93out of 100
Colour
89
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · TIRTIR

    Mask Fit Red Cushion

    15C FAIR PORCELAIN
    Shade match 91
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    65
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Retailer shade note: fair light with cool undertone

    Medium confidence· Digital match

    View match
  2. #3 · Maybelline

    Super Stay Lumi-Matte Foundation

    102
    Shade match 88
    $11.19$15.99Ulta BeautyUlta Beauty$28.81 less (72%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  3. #4 · Juvia's Place

    I am Magic Powder Foundation

    Santiago - Very Light 3
    Shade match 82
    $20Ulta BeautyUlta Beauty(product price)$20 less (50%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $11.19$15.99Ulta BeautyUlta Beauty$28.81 less (72%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  5. Shade match 92
    $42Ulta BeautyUlta BeautyCosts $2 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    64
    Skin suitability
    84

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim

    Retailer shade note: porcelain

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    395 Rose Pearl
    Shade match 92
    $18.99Ulta BeautyUlta Beauty$21.01 less (53%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 79
    $15.99Ulta BeautyUlta Beauty(product price)$24.01 less (60%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 110 (Very fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    110

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 110

    • Very close colour
    • Very fair · Cool · pink undertone

    $30

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Affogato

    NARS Soft Matte Complete Concealer, shade Affogato

    • Looks identical
    • Very fair · Cool undertone

    $36

  2. Maybelline Fit Me Natural Finish Concealer

    001 Cool Ivory

    Maybelline Fit Me Natural Finish Concealer, shade 001 Cool Ivory

    • Looks identical
    • Very fair · Cool undertone

    $10.99

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1 Fair

    • Very close colour
    • Very fair · Cool undertone

    $36

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 0.7 C

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 0.7 C

    • Very close colour
    • Very fair · Cool · pink undertone

    $32

  5. Tarte Shape Tape Full Coverage Matte Concealer

    8B porcelain beige

    Tarte Shape Tape Full Coverage Matte Concealer, shade 8B porcelain beige

    • Close colour
    • Very fair · Cool · pink undertone

    $32

  6. L'Oréal Paris True Match Radiant Serum Concealer

    W1

    L'Oréal Paris True Match Radiant Serum Concealer, shade W1

    • Close colour
    • Very fair · Cool undertone

    $16.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

TIRTIR Mask Fit Red Cushion in 13C FAIR, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 110. Every attribute compared, with its share of the score.

ComparedYour shade110Closest match13C FAIRScore
Shade match55% of overall93
Colour89#fde7da#f3e3d9Very close colourColour difference 2.5 (0 is identical)
Depth100Very fairVery fairSameDepth difference: 0.0
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit Red Cushion in 13C FAIR.

Same or better

  • $15 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 13C FAIR

Match price
$25Ulta BeautyUlta Beauty
$15 less (38%)

Your shade $40 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.