Very fair · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
22 of 31 matches
Only showing matches made for normal skin, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta Beauty
Macy's$52View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $12 moreMatches: Near-identical swatch colourSame neutral undertoneSame matte finish
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: light with neutral rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty$28.81 less (72%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta Beauty
Walmart$11.97View at Walmart
Target$11.99View at Target
AmazonSee price at AmazonView at AmazonUlta Beauty$21.01 less (53%)Matches: Near-identical swatch colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beauty$18.99View at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: light with cool rosy peach undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $14 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $2 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertone
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly cooler undertone
Retailer shade note: fair skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)$24.01 less (60%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty$28.81 less (72%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 34% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: warm undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.97View at WalmartTarget$11.99View at TargetAmazonSee price at AmazonView at Amazon
SephoraCosts $14 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: very fair with neutral undertones
High confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$28.01 less (70%)Matches: Very close colourSame matte finishClaims a lightweight feel
Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonAmazonSee price at AmazonView at AmazonUlta Beauty$6 less (15%)Matches: Very close colourSame neutral undertoneBoth claim not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSame neutral undertoneBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephoraSame priceMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim not settling into lines
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair cool
High confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$1 less (3%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: very fair warm with golden undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyCVS$23.01 less (58%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.29 · out of stockView at WalmartCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta BeautyCosts $1 moreMatches: Very close colourSame neutral undertoneClaims a skin-like finish
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beauty$41View at Ulta BeautySephoraCosts $12 moreMatches: Very close colourSame neutral undertoneSame matte finish
Differences: Medium rather than full coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than full coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $2 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim
Retailer shade note: fair light
Medium confidence· Digital match
IT Cosmetics CC+ Airbrush Perfecting Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyMacy's$42View at Macy'sUlta Beauty$25.01 less (63%)Matches: Very close colourSame matte finishSame full coverage
Differences: Does not claim not settling into linesNot marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$9.92 · out of stockView at WalmartUlta Beauty$14.99View at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $23 moreMatches: Near-identical swatch colourSame neutral undertoneClaims a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: fair to light with neutral undertones
Medium confidence· Digital match
Givenchy Prisme Libre Glow Serum Blurring Foundation
Every store that sells this shade · prices as last checked
Sephora$63View at SephoraMacy's$63View at Macy'sShowing 12 of 21 matches
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 120 (Very fair · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
120
$30
Swan
$36
Madeleine
N2
$16.99
00 Neutral
$42
Very Light 1
$22
CN 10 Alabaster
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1N0 Porcelain, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 120. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 1N0 Porcelain.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
