Pro Filt'r Soft Matte Longwear Foundation 140 dupes and alternatives Fenty Beauty
Very fair · Warm · yellow undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, in liquid form, without talc, alcohol denat or fragrance.
- 11 matches have no formulation listed and are not shown.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: Tarte CC color-correcting tinted serum Light
The equivalent shade: scored on colour, depth and undertone only.
140Change shade
- Shade match
- 97out of 100
- Colour
- 95
- Depth
- 98
- Undertone
- 100
SephoraYour shade $40 at Ulta Beauty
Where to buy Light
Tarte CC color-correcting tinted serum
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraClosest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 11 Fair Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
140Change shade
- Overall match
- 82out of 100
- Shade (Shade match)
- 88
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 86
- Skin (Skin suitability)
- 90
Ulta BeautyYour shade $40 at Ulta Beauty
Where to buy 11 Fair Neutral
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at Walgreens
Walmart$8View at Walmart
CVS$8View at CVS
Target$8 · out of stockView at Target
AmazonSee price at AmazonView at AmazonLooking for a concealer in your shade?
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 140 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
185
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185
- Very close colour
- Very fair · Warm · yellow undertone
$30
Closest concealers
Cannelle
Almond
Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond
- Very close colour
- Very fair · Warm · golden undertone
$36
Tone 02 W
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W
- Very close colour
- Fair · Warm · yellow undertone
$32
3.5 Fair
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair
- Close colour
- Very fair · Warm undertone
$36
12S fair
Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair
- Close colour
- Very fair · Warm · golden undertone
$32
2WP Warm Peach
Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach
- Close colour
- Fair · Warm · peach undertone
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte CC color-correcting tinted serum in Light, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tarte CC color-correcting tinted serum in Light.
Same or better
- Near-identical swatch colour
- Same warm undertone
- Medium rather than full coverage
- Claims a blurring effect
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
- Does not claim not settling into lines
- Not marketed for oily skin
Ingredients (information only, not scored)
10 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Why the closest overall alternative works
e.l.f. Cosmetics Soft Glam Satin Foundation in 11 Fair Neutral, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To e.l.f. Cosmetics Soft Glam Satin Foundation in 11 Fair Neutral.
Same or better
- $32 less
- Very close colour
- Medium rather than full coverage
- Both claim long-wearing
- Both claim not settling into lines
- Claims a lightweight feel
- No fragrance listed
Different
- Neutral rather than warm undertone
- Natural finish instead of matte
Ingredients (information only, not scored)
11 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Tarte CC color-correcting tinted serum Light
SephoraYour shade $40 at Ulta Beauty
Closest overall alternative
e.l.f. Cosmetics Soft Glam Satin Foundation 11 Fair Neutral
Ulta BeautyYour shade $40 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.