Beautler.Your beauty butler

Pro Filt'r Soft Matte Longwear Foundation 140 dupes and alternatives Fenty Beauty

Very fair · Warm · yellow undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Charlotte Tilbury Airbrush Flawless Foundation 2 Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
140Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
2 Warm
Depth and undertone: Very fair · Warm
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$52Ulta BeautyUlta Beauty
Costs $12 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 80 Light Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
140Change shade
Depth and undertone: Very fair · Warm · yellow
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
80 Light Warm
Depth and undertone: Fair · Warm
Finish and coverage: Matte · Medium coverage
Overall match
87out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
79
Wear (Wear & performance)
65
Skin (Skin suitability)
84
Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    40 Fair Warm
    Shade match 96
    $18.99Ulta BeautyUlta Beauty(product price)$21.01 less (53%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Fit Me Matte + Poreless Foundation

    Light Beige 118
    Shade match 95
    $11.99Ulta BeautyUlta Beauty(product price)$28.01 less (70%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    95
    Finish & visual result
    91
    Wear & performance
    54
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. #5 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    11 Fair Neutral
    Shade match 88
    $8Ulta BeautyUlta Beauty$32 less (80%)

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    67
    Wear & performance
    86
    Skin suitability
    90

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 97
    $63SephoraSephoraCosts $23 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: light to medium with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 97
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    54
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 140 (Very fair · Warm · yellow undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    185

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 185

    • Very close colour
    • Very fair · Warm · yellow undertone

    $30

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Looks identical
    • Very fair · Warm undertone

    $36

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Almond

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Almond

    • Very close colour
    • Very fair · Warm · golden undertone

    $36

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Very close colour
    • Fair · Warm · yellow undertone

    $32

  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    3.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 3.5 Fair

    • Close colour
    • Very fair · Warm undertone

    $36

  5. Tarte Shape Tape Full Coverage Matte Concealer

    12S fair

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12S fair

    • Close colour
    • Very fair · Warm · golden undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    2WP Warm Peach

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2WP Warm Peach

    • Close colour
    • Fair · Warm · peach undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Foundation in 2 Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest shade match2 WarmScore
Shade match55% of overall98
Colour97#f3d4b7#f4d7bbLooks identicalColour difference 0.9 (0 is identical)
Depth98Very fairVery fairSameDepth difference: 1.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall49
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Foundation in 2 Warm.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 80 Light Warm, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 140. Every attribute compared, with its share of the score.

ComparedYour shade140Closest overall alternative80 Light WarmScore
Shade match55% of overall97
Colour96#f3d4b7#f2d0b2Looks identicalColour difference 1.3 (0 is identical)
Depth97Very fairFairCloseDepth difference: 1.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100Warm · yellowWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing48-hour wearSome differenceThe match claims 48-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 80 Light Warm.

Same or better

  • $21.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims transfer resistance
  • Both claim not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Foundation 2 Warm

Match price
$52Ulta BeautyUlta Beauty
Costs $12 more

Your shade $40 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer 80 Light Warm

Match price
$18.99Ulta BeautyUlta Beauty
$21.01 less (53%)

Your shade $40 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.