Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
11 of 31 matches
Only showing matches with full coverage, without alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
NARS Natural Radiant Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $40 at Sephora
Clinique Superpowder Double Face Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta Beauty
Macy's$40View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Very close colourSame cool undertoneSame matte finish
Differences: Does not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: fair medium with cool undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$27.01 less (68%)Matches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Does not claim not settling into lines
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$32 less (80%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$25.41 less (64%)Matches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim not settling into lines
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim not settling into lines
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $2 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Slightly warmer undertone
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: fair to light skin with warm, peach undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta BeautyCosts $6 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for normal/oily skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for normal/oily skin
Retailer shade note: Fair with balanced neutral undertones
Medium confidence· Digital match
Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup
Every store that sells this shade · prices as last checked
Ulta Beauty$46View at Ulta BeautyWalmart$24.87 less (62%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines
Medium confidence· Digital match
CoverGirl Olay Simply Ageless Instant Wrinkle-Defying Foundation with SPF 28
Every store that sells this shade · prices as last checked
Walmart$15.13View at WalmartSephoraCosts $2 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin
Retailer shade note: Light with Cool Neutral Undertones
Medium confidence· Digital match
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephora$1 less (3%)Matches: Very close colourSame matte finishSame full coverage
Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
200
$30
160C
$24
Honey
Honey
3C Cool
$42
2C
$38
Taffy
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
NARS Natural Radiant Longwear Foundation in Yukon, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Radiant Longwear Foundation in Yukon.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Clinique Superpowder Double Face Makeup Foundation in Matte Ivory, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Superpowder Double Face Makeup Foundation in Matte Ivory.
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
NARS Natural Radiant Longwear Foundation Yukon
Ulta BeautyYour shade $40 at Sephora · product price; shade not separately priced
Clinique Superpowder Double Face Makeup Foundation Matte Ivory
Ulta BeautyYour shade $40 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
