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Pro Filt'r Soft Matte Longwear Foundation 170 dupes and alternatives Fenty Beauty

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Natural Radiant Longwear Foundation Yukon

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Fenty Beauty
170Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
NARS
Yukon
Depth and undertone: Fair · Cool
Finish and coverage: Natural · Full coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 205C

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Fenty Beauty
170Change shade
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
The match
Gucci
205C
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
100
Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · TIRTIR

    Mask Fit AI Filter Cushion

    21C COOL IVORY
    Shade match 97
    $25Ulta BeautyUlta Beauty(product price)$15 less (38%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: light with cool undertone

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $12.99Ulta BeautyUlta Beauty(product price)$27.01 less (68%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    100
    Wear & performance
    76
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$32 less (80%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  4. Shade match 80
    $14.59TargetTarget$25.41 less (64%)

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    76
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim not settling into lines

    Low confidence· Digital match

    View match
  5. #7 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    19H Fair-Light Honey
    Shade match 79
    $42Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: fair to light skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $46Ulta BeautyUlta BeautyCosts $6 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimNot marketed for normal/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    59
    Skin suitability
    33

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Not marketed for normal/oily skin

    Retailer shade note: Fair with balanced neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Drunk Elephant

    Kamo Triple-Peptide Multi-Use Serum Foundation

    Light 7C
    Shade match 93
    $42SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Same full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    93
    Finish & visual result
    68
    Wear & performance
    53
    Skin suitability
    60

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Light with Cool Neutral Undertones

    Medium confidence· Digital match

    View match
  8. #10 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Light
    Shade match 86
    $39SephoraSephora$1 less (3%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    67

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    200

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 200

    • Close colour
    • Fair · Cool undertone

    $30

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    160C

    Rare Beauty Liquid Touch Brightening Concealer, shade 160C

    • Looks identical
    • Light · Cool · pink undertone

    $24

  2. NARS Radiant Creamy Concealer

    Honey

    NARS Radiant Creamy Concealer, shade Honey

    • Looks identical
    • Light · Cool undertone

    $36

  3. NARS Soft Matte Complete Concealer

    Honey

    NARS Soft Matte Complete Concealer, shade Honey

    • Looks identical
    • Light · Cool undertone

    $36

  4. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Very close colour
    • Light · Cool undertone

    $42

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    2C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 2C

    • Very close colour
    • Light · Cool undertone

    $38

  6. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Taffy

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Taffy

    • Very close colour
    • Light · Cool · rosy undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Radiant Longwear Foundation in Yukon, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.

ComparedYour shade170Closest shade matchYukonScore
Shade match55% of overall98
Colour97#ecc0a5#edc3aaLooks identicalColour difference 1.0 (0 is identical)
Depth98LightFairCloseDepth difference: 1.3
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall60
Skin type60Normal, combination, oilyNormal, dry, combinationBoth marketed for normal/​combination skin
Overall match 84/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Radiant Longwear Foundation in Yukon.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 205C, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.

ComparedYour shade170Closest overall alternative205CScore
Shade match55% of overall96
Colour94#ecc0a5#eabb9dVery close colourColour difference 1.6 (0 is identical)
Depth96LightLightSameDepth difference: 2.3
Retailer descriptionLightFairSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 205C.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Radiant Longwear Foundation Yukon

Match price
$55Ulta BeautyUlta Beauty
Costs $15 more

Your shade $40 at Sephora · product price; shade not separately priced

Closest overall alternative

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 205C

Best price
$69SephoraSephora
Costs $29 more

Your shade $40 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.