Pro Filt'r Soft Matte Longwear Foundation 170 dupes and alternatives Fenty Beauty
4.4 (23,672)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
67
Wear & performance
53
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: fair - light with cool pink undertones
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Claims a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
91
Wear & performance
54
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$28.01 less (70%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Claims a lightweight feel
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
91
Wear & performance
54
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
90
Finish & visual result
67
Wear & performance
58
Skin suitability
84
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines
Retailer shade note: light skin with neutral undertones
The closest shade to Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 170 (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Age Perfect Radiant Serum Foundation in Beige Rose, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
ComparedYour shade170Closest shade matchBeige RoseHow they compareScore
Shade match55% of overall97
Colour60%96#ecc0a5#f0bfa3Looks identicalColour difference 1.3 (0 is identical)
Depth15%100LightLightSameDepth difference: 0.1
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 2 of 4 compared67
Finish35%56MatteNaturalSome differenceNatural finish rather than matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared59
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall0
Skin type100%0Normal, combination, oilySensitiveMarketed for different skin types
Overall match 79/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer in 130 Medium Cool, against Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 170. Every attribute compared, with its share of the score.
ComparedYour shade170Closest overall alternative130 Medium CoolHow they compareScore
Shade match55% of overall96
Colour60%95#ecc0a5#e6bca0Looks identicalColour difference 1.4 (0 is identical)
Depth15%96LightLightSameDepth difference: 2.4
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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